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Yahoo Search Advertisers Rejoice Over New Network Distribution Feature

On January 21, 2010, In SEO, by rustybrick

Ever since Yahoo launched their new search marketing platform in 2006, advertisers wanted more control of where their ads were showing.

Yesterday, Yahoo launched a feature named Network Distribution that gives advertisers that control. I wrote up a detailed analysis of the new feature about a week ago at Search Engine Land. Here is a copy of that:

The network distribution settings can be found in a couple places, such as under campaign settings. When you go to those settings, you will see the “Network Distribution” settings above the targeting settings. When you click on that it breaks out the options by content and search networks, in addition to breaking it out by the entire network versus Yahoo Search or Yahoo Partners only. It will also show you the past 30 days of campaign activity based on those sections, to see how many clicks, impressions and costs were associated to those areas. From that screen you can adjust your bid, plus or minus, a specific percentage for each area.

Here is a video from the YSM Blog explaining it a bit more visually:

Threads at DigitalPoint Forums & WebmasterWorld seem to be very happy with this addition. One person said:

This really makes my day.

Forum discussion at DigitalPoint Forums & WebmasterWorld.


Ever since Yahoo launched their new search marketing platform in 2006, advertisers wanted more control of where their ads were showing.

Yesterday, Yahoo launched a feature named Network Distribution that gives advertisers that control. I wrote up a detailed analysis of the new feature about a week ago at Search Engine Land. Here is a copy of that:

The network distribution settings can be found in a couple places, such as under campaign settings. When you go to those settings, you will see the “Network Distribution” settings above the targeting settings. When you click on that it breaks out the options by content and search networks, in addition to breaking it out by the entire network versus Yahoo Search or Yahoo Partners only. It will also show you the past 30 days of campaign activity based on those sections, to see how many clicks, impressions and costs were associated to those areas. From that screen you can adjust your bid, plus or minus, a specific percentage for each area.

Here is a video from the YSM Blog explaining it a bit more visually:

Threads at DigitalPoint Forums & WebmasterWorld seem to be very happy with this addition. One person said:

This really makes my day.

Forum discussion at DigitalPoint Forums & WebmasterWorld.



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New Facebook Privacy Settings – What About Photos?

On December 3, 2009, In SEO, Social Media Marketing, by Social Guy

Facebook is rolling out new privacy settings so users can control who sees each individual piece of content created or uploaded, but what about untagged photos? If a friend uploads a photo of you but does not tag it, you may not even know it’s there.

An app from Face.com, Photo Tagger is extending Facebook privacy [...]

PhotoTagger

Facebook is rolling out new privacy settings so users can control who sees each individual piece of content created or uploaded, but what about untagged photos? If a friend uploads a photo of you but does not tag it, you may not even know it’s there.

An app from Face.com, Photo Tagger is extending Facebook privacy control to photo sharing with a new feature: Face Alerts. A feature of the bulk-tagging application Photo Tagger, Face Alerts is the Google Alerts of photos.

Face.com utilizes facial recognition technology to automatically and continuously scan newly uploaded photos within a user’s social network. Users are then alerted via Facebook notification, email or both when their face is found in a photo, even if it is not tagged. This puts power back in the hands of Facebook users, allowing them to be the first to take action to hide (or share) embarrassing photos.

Photo Tagger

The Face Alerts feature is available via Photo Tagger, a recently launched free application that lets users automatically tag photos in bulk to maximizing sharing capabilities. Once a user selects an album (either their own or a friends’), Photo Tagger scans the photos, batches subjects into groups and suggests tags that can be quickly accepted or edited. Details are below.

Details is here : PhotoTagger – Facial Recognition Auto-Tagging App Hits Facebook

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Wadja Reaches New Landmark of 5 Million Registered Users

On December 1, 2009, In SEO, Social Media Marketing, by Social Guy

Wadja has continued to grow and now has 5 million registered users. Wadja recently underwent a redesign to introduce an innovative new feature that organizes real time conversations and social content under customized “label” tags. With over 200,000 items being labeled daily, the new feature that brings communities together through common interests has proven a [...]

wadja

Wadja has continued to grow and now has 5 million registered users. Wadja recently underwent a redesign to introduce an innovative new feature that organizes real time conversations and social content under customized “label” tags. With over 200,000 items being labeled daily, the new feature that brings communities together through common interests has proven a popular new service.

Let me explain, labels allow users to create forums of conversation on a particular topic, while automatically aggregating real-time information from Twitter and videos from YouTube, specifically related to your label name, adding social content to your label and allowing you to create a dynamic forum of conversation with your followers.

Wadja "label" tags

Alex Christoforou, CEO of Wadja adds, “Labels can be applied to a variety of social content and activity including email and SMS messages, real time tweets and status updates, uploaded media, and even friend relationships. Labels add a personalized relevance to content and conversation.”

Wadja’s users are spread across 200 countries worldwide including, the UK, France, Hungary, Morocco, the United Arab Emirates, Chile and the United States. Wadja’s growth on a global scale is paralleled by the expansion of its business service offerings, which include:

Message Ads : This advertising service leverages the over 3 million SMS that are sent on Wadja’s text messaging platform every month, allowing advertisers, bloggers and businesses to embed promotional text underneath Wadja’s free friend-to-friend SMS service.

Premium SMS : Allows users and clients to upload their contact lists and send unlimited bulk SMS all over the world, quickly and easily from their PC.

White Labels : An extremely practical tool for businesses, NGO’s, Universities and other communities to engage with their members. Businesses create their very own Social Network benefiting from an open Wadja platform that integrates rather than competes, with other social networks.

Banner advertising : Wadja offers geo-targeted banner advertising services with over 20 million page views and 1.5 million unique users per month.

Label conversations can take place over the Web, Email and SMS, and the responses are shared between contacts, or privately with a friend.

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Google Let’s You “Lock” Safe Search, Well Kind Of

On November 12, 2009, In SEO, by rustybrick

The Google blog announced you can now lock the SafeSearch filter to help prevent a computer from seeing adult or sexually explicit content in the Google images and results.

To do this, go to Search Settings and click on “Lock Safe Search.” FYI, I personally do not see this option right now. But here is a video of how to set it up, when it is available:

Once Safe Search is locked, the Google pages should add these big colored balls to the right top portion of the screen. This way parents can keep an eye on their kids from a distance.

Google Safe Search Lock

Thing is, you need to lock this on all Google profiles that are on a computer and if someone deletes the cookie and adds this greasemonkey script, then the lock is disabled.

There are more details about this new feature at this help document.

Forum discussion at Google Web Search Help.


The Google blog announced you can now lock the SafeSearch filter to help prevent a computer from seeing adult or sexually explicit content in the Google images and results.

To do this, go to Search Settings and click on “Lock Safe Search.” FYI, I personally do not see this option right now. But here is a video of how to set it up, when it is available:

Once Safe Search is locked, the Google pages should add these big colored balls to the right top portion of the screen. This way parents can keep an eye on their kids from a distance.

Google Safe Search Lock

Thing is, you need to lock this on all Google profiles that are on a computer and if someone deletes the cookie and adds this greasemonkey script, then the lock is disabled.

There are more details about this new feature at this help document.

Forum discussion at Google Web Search Help.



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Google Dashboard – Friend or Foe

On November 7, 2009, In SEO, by Nick Stamoulis

The latest feature to come out of the Google Labs is one that seems to have drawn mixed emotions from many quarters around the web, called Google Dashboard. One report that I read recently about Google Dashboard claimed that the features ‘exposes how Google controls your online life’ – a little tough of a statement [...]

The latest feature to come out of the Google Labs is one that seems to have drawn mixed emotions from many quarters around the web, called Google Dashboard. One report that I read recently about Google Dashboard claimed that the features ‘exposes how Google controls your online life’ – a little tough of a statement all things considered.

Most people know that Google keeps a record of many of your online activities – but does Google control that activity? I think not. Google Dashboard, the name for the new feature, is just that a dashboard. You will be surprised at what information Google has but the information is only based on Google products. Not only that, there are options there for you to edit or delete some of the information and to turn off the collection of some information.

Here is a great video that explains exactly what Google Dashboard is:

Twenty of Google’s products are included in the Dashboard with more to come in the future. If you are a frequent user of Google products like Gmail, Calendar, Docs, Orkut, YouTube, Picasa, Talk, Reader or Alerts to name a few then you may find the Dashboard an easier way to access each of these products.

Once Google’s web tools have been included it may help to make their access a click or two easier. Is it a friend or foe? Probably neither, it’s just another toy so ignore the hype and take a look and see what data Google has collected about your activities.

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Google Webmaster Tools Showing Sub-Sitelinks

On October 26, 2009, In SEO, by rustybrick

I know Google has been showing many variations of sitelinks in the search results for a while now. I also know, Google began showing Sitelinks for specific sub domains and sub directories for about a year now. But I have personally never seen them shown in the Google Webmaster Tools area, to be managed.

A DigitalPoint Forums thread has a screen shot of one webmaster noticing the ability to manage the Sitelinks within Google Webmaster Tools. I am sure this is not a brand new feature, but like I said, I have never personally seen such a configuration in Webmaster Tools.

Here is a picture:

Sub Sitelinks in Google Webmaster Tools

I assume when you click on the link, it then takes you to the available sitelinks for those pages and then lets you block them ones you dislike.

Forum discussion at DigitalPoint Forums.


I know Google has been showing many variations of sitelinks in the search results for a while now. I also know, Google began showing Sitelinks for specific sub domains and sub directories for about a year now. But I have personally never seen them shown in the Google Webmaster Tools area, to be managed.

A DigitalPoint Forums thread has a screen shot of one webmaster noticing the ability to manage the Sitelinks within Google Webmaster Tools. I am sure this is not a brand new feature, but like I said, I have never personally seen such a configuration in Webmaster Tools.

Here is a picture:

Sub Sitelinks in Google Webmaster Tools

I assume when you click on the link, it then takes you to the available sitelinks for those pages and then lets you block them ones you dislike.

Forum discussion at DigitalPoint Forums.



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Google Maps for Blackberry Version 3.2 Adds Layers & Fixes GPS Issues

On October 22, 2009, In SEO, by rustybrick

Tom from the Google Maps team announced in a Google Mobile Help thread that Google updated the Google Maps for mobile for BlackBerry application.

The update is version 3.2 and includes one major new feature, layers. You can add layers of data on top of the map. The easiest way to explain it, is with this video:

The second change is a fix for the internal GPS/Google Maps. Tom explained there was an issue “for mobile issues certain BlackBerry devices were experiencing, namely the Tour, 8330m, and others on certain carriers.”

Forum discussion at Google Mobile Help.


Tom from the Google Maps team announced in a Google Mobile Help thread that Google updated the Google Maps for mobile for BlackBerry application.

The update is version 3.2 and includes one major new feature, layers. You can add layers of data on top of the map. The easiest way to explain it, is with this video:

The second change is a fix for the internal GPS/Google Maps. Tom explained there was an issue “for mobile issues certain BlackBerry devices were experiencing, namely the Tour, 8330m, and others on certain carriers.”

Forum discussion at Google Mobile Help.



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Google Maps Helps Businesses Find Themselves

On October 21, 2009, In SEO, by rustybrick

Linda from the Google Maps team posted a thread at the Google Maps Help forum announcing a new feature in the Google Local Business Center that helps businesses see their own listings on Google Maps. Linda said:

Today, you’ll see a Maps link for your every business listing in your Local Business Center account. We hope this new feature will help you easily find your business on Google Maps.

Here is a screen capture of that link:

See Your Google Maps Listings

For example, here is a direct link to my business listing:

maps.google.com/?hl=en&q=*&georestrict=input_srcid%3A2a3460b2291b0b2d&iwloc=A&iwd=1&mrt=yp

Personally, I love the query where they use an asterisk, *. Update, Barry Hunter decoded this URL over here.

Forum discussion at Google Maps Help.


Linda from the Google Maps team posted a thread at the Google Maps Help forum announcing a new feature in the Google Local Business Center that helps businesses see their own listings on Google Maps. Linda said:

Today, you’ll see a Maps link for your every business listing in your Local Business Center account. We hope this new feature will help you easily find your business on Google Maps.

Here is a screen capture of that link:

See Your Google Maps Listings

For example, here is a direct link to my business listing:

maps.google.com/?hl=en&q=*&georestrict=input_srcid%3A2a3460b2291b0b2d&iwloc=A&iwd=1&mrt=yp

Personally, I love the query where they use an asterisk, *. Update, Barry Hunter decoded this URL over here.

Forum discussion at Google Maps Help.



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