Join myself, Nick Stamoulis and meet some of the Brick Marketing team at our booth at this year’s Marketing Profs B2B forum May 4-5 at the Seaport World Trade Center Boston. Save $300 by entering the code BRICK at checkout!
The MarketingProfs B2B Forum will be a great one-stop shop for the skills you need to drive B2B sales in 2010! You’ll get expert advice on your marketing programs – including SEO and web usability- in One-on-One Therapy Sessions and Hot Seat Labs. It’s right in your own backyard—Boston, so it’s never been easier to immerse yourself in this amazing learning opportunity!
The program is a broad-based B2B marketing educational program with a special focus on integrating social media. You will be exposed to the world of Search Engine Optimization, and more so, the exploding social media marketing industry. Here you will learn how properly incorporating it into your strategy will give you the sales results you are looking for.
Here’s a condensed rundown of some highlights of the topics to be covered:
Measuring Marketing Success against Business Goals
This session will define and demonstrate critical marketing metrics such as loyalty indexing, marketing consideration rating, “quality lead” to closed business ratio and quantitative and currency based economic value propositions.
Higher Conversions, Better ROI: Advanced Landing Pages that Improve Campaign ROI
This session will highlight two case studies that illustrate techniques to improve campaign conversion rates with landing page best practices.
SEO—Now More than Ever, a B2B Marketer’s Best Friend
SEO is absolutely critical to your integrated marketing this session will debunk the myths and talk about the realities of SEO that make it such a powerful marketing channel.
Interactive Discussion Group: Social Media Guidelines, Necessary or Limiting?
This session is an open forum to discuss social media guidelines in your company and discuss the right tools for listening and monitoring in place and how to integrate social media into your marketing.
Insights into 2010 B2B Marketing Budgets and Tactics Mix
This session will be a discussion of how B2B marketers are transforming their marketing mix to keep up with digital, Web 2.0 trends, how the economic downturn affected marketing budgets and what’s in store for 2010.
Case Study Swap Meet! Proven Success Stories Integrating Social Media into Overall Strategy
Don’t miss this exciting session! You’ll discover 4 very different case studies where social media was integrated into marketing programs along with more traditional marketing channels and gained ROI.
Customer Loyalty: More Actionable, Tied to Measurable Revenue, and Comes at a . . . Smaller Price??
This session will cover more advanced techniques of creating customer loyalty and assumes the attendee has prior knowledge of customer loyalty strategies and marketing to key accounts.
Interactive Discussion Group: Strategies for Making the Most of Your Tradeshow Investment
In this interactive discussion group, there will be a review of the essential steps you need to take, before, during and after exhibiting to make the most of your investment.
What Marketers Are Still Missing: The Power of the New Digital Disorder
Author, David Weinberger will show how the Web has rewritten our most basic understanding of how business works … and how, by embracing these changes and thinking differently, businesses can build stronger relationships with customers and partners than ever before.
Getting Strategic with Your Brand
This session will explore techniques and examples that B2B marketers use to create a customer experience that is relevant, memorable and will ultimately increase loyalty.
Unleash the Power of Content to Engage Your Prospects
In this session, you’ll learn how to create a content marketing strategy, develop content that resonates with your audience, use the appropriate content for each stage of the sales cycle and extend the life and value of existing content.
Why Email, CRM, and Social Media have become the Tools of Modern B2B Marketing.
In this session you’ll learn why “service” is the new killer app of marketing, how to use email for “automated” lead nurturing, effective techniques to aid customer decision-making and shorten the buying cycle, how to leverage CRM data to deliver information and offers that are relevant to customer needs.
Driving and Measuring B2B Conversations, Leads and Sales with Social Media Marketing
This session will provide insight and best practice examples for B2B marketers working to generate leads via social media and detail how to measure the results. The session will also address integrating social platforms into all lead generation campaigns and using analytics to improve future results.
How B2B Marketers are Using Mobile Marketing to Increase Revenue
In this session you’ll learn a list of things to consider before developing a mobile campaign, strategies for using mobile/sms to engage a captive audience and how mobile program can be used as a value added service.
Channel Marketing: Leveraging Partner Relationships
In this session, you will understand the 3 common themes in both good marketing and good partnering, learn the 5 most common pitfalls in implementing joint marketing campaigns with partners and leave the session with 3 actions to improve the effectiveness of channel strategies.
Attend the MarketingProfs B2B forum today, and register with the code BRICK to save $300.
I hope to see you there!