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Real Time Search: good or bad for your brand?

On January 29, 2010, In SEO, by Michael Brito

Earlier this week, I wrote a guest post on the Social Media Examiner about real time search and it’s affect on businesses. Now that Google and other search engines are displaying real time feeds from Twitter and Facebook in the search results, brands need to understand the implications. I would suggest reading the full article; but here is a quick synopsis.
Here is real time search can drive business results:

Increased reach of your messages
Growth in social equity
Potential customer acquisition

.. and here are some challenges that brands will now half to come to terms with:

Marketers need to be empowered and willing to participate on the social web
Technology today is still not fast enough to monitor live conversations. Real-time search requires “real-time” monitoring which translates to “boots on the ground” brand participation. If a brand is highly engaged and savvy with Twitter, it will be ready to respond [...]

Earlier this week, I wrote a guest post on the Social Media Examiner about real time search and it’s affect on businesses. Now that Google and other search engines are displaying real time feeds from Twitter and Facebook in the search results, brands need to understand the implications. I would suggest reading the full article; but here is a quick synopsis.

Here is real time search can drive business results:

  • Increased reach of your messages
  • Growth in social equity
  • Potential customer acquisition

.. and here are some challenges that brands will now half to come to terms with:

  • Marketers need to be empowered and willing to participate on the social web
  • Technology today is still not fast enough to monitor live conversations. Real-time search requires “real-time” monitoring which translates to “boots on the ground” brand participation. If a brand is highly engaged and savvy with Twitter, it will be ready to respond when issues arise on the fly
  • Brands must be more strategic when posting updates on facebook and consider what keywords to use

The article is timely, since I wrote about how brands should be living in the conversational stream earlier this week.

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WhiteBEARD Friday – 12 Link Strategies of Searchmas

On December 23, 2009, In SEO, by great scott

Posted by great scott!

Welcome back to our second installment of this very special WhiteBEARD Friday! Last week Rand Fishclause discussed how the new school way to get links is to give back to webmasters. That’s right, you’ve gotta give a little to get a little.  This week, in the spirit of Searchmas©, we’re giving you 12 examples of sites that exemplify this new model.

From video hosting, to awards, to social profiles, and many more, we hope you’ll come away with some great ideas about what you can do to provide outward value to the linkerati and get a whole lotta link love back in return.

SEOmoz Whitebeard Friday – 12 Link Strategies of Searchmas from Scott Willoughby on Vimeo.

From all of us here at SEOmoz, thanks for joining us every week for our 2009 season of Whiteboard Friday, and for being part of one of the most vibrant, fun, and talented communities on the web. Your participation and readership really means the world to us, and we can’t wait to share 2010 with you. Until then, happy holidays :)

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Posted by great scott!

Welcome back to our second installment of this very special WhiteBEARD Friday! Last week Rand Fishclause discussed how the new school way to get links is to give back to webmasters. That’s right, you’ve gotta give a little to get a little.  This week, in the spirit of Searchmas©, we’re giving you 12 examples of sites that exemplify this new model.

From video hosting, to awards, to social profiles, and many more, we hope you’ll come away with some great ideas about what you can do to provide outward value to the linkerati and get a whole lotta link love back in return.

SEOmoz Whitebeard Friday – 12 Link Strategies of Searchmas from Scott Willoughby on Vimeo.

From all of us here at SEOmoz, thanks for joining us every week for our 2009 season of Whiteboard Friday, and for being part of one of the most vibrant, fun, and talented communities on the web. Your participation and readership really means the world to us, and we can’t wait to share 2010 with you. Until then, happy holidays :)

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90-Minute PRO Webinar: Link Building Strategies on Thursday Dec. 10th

On December 1, 2009, In SEO, by randfish

Posted by randfish

Thanks so much for all your votes and feedback on our PRO Webinar Series over the holiday weekend. We received 285 responses and we’re taking your suggestions very seriously and conducting the webinar as you’ve requested :-)

Here are the stats from the questionairre/form (you can still fill it out if you’d like to give more input):

Will you be able to attend the PRO Webinar on Dec. 10th at 11am Pacific (2pm Eastern, 7pm London)?

  • 74% – Yes, I’m planning to attend!
  • 20% – I’m unsure if I can make it (but would like to)
  • 6% – No, I’m busy at that time (but would like to join in others in the future)
  • 0% – I’m not attending (because I’m not a fan of webinars or uninterested in the subject matter)

What topics most interest you for the webinar (check all that apply)?

  • 79% – Link Building & Link Acquisition
  • 51% SEO Metrics, Analytics and Key Performance Indicators
  • 44% – Social Media Marketing for SEO
  • 41% – Keyword Research Tools & Processes
  • 40% – Navigation & Site Architecture for SEO
  • 35% – Content Creation & Optimization
  • 24% – Avoiding Spam, Penalties & Filters
  • 20% – Incenting UGC & User Participation for SEO

What webinar format would you prefer?

  • 47% – 45 min. presentation, 45 min. Q+A (90 min. total)
  • 37% – 30 min. presentation, 30 min. Q+A (60 min. total)
  • 12% – 30 min. presentation, 60 min. Q+A (90 min. total)
  • 4% – All Q+A (60 min. total)

Based on this, we’re going to be running a 90 minute webinar, with a 45 minute slide deck presentation (and possibly video as well, though it will likely just be of me on the webcam) from 11am – 12:30pm Pacific (2pm – 3:30pm Eastern, 7pm-8:30pm London) on Thursday December 10th. The webinar will cover the following rough outline (obviously, in more detail):

  • Link Building Strategies for 2010
  • What Goals Can Link Building Help Us Achieve?
    • Bolster Individual Rankings
    • Improve a Domain’s Ability to Rank Pages
    • Achieve Full(er) Indexation
    • Drive Direct Traffic & Branding
  • The 8 Basic Link Building Food Groups (with examples)
    • Manual Link Submissions/Requests
    • Competitive Link Research + Acquisition
    • Links via Embedded Content
    • Content Based, Linkbait & Viral Link Attraction
    • Content, Technology & API Licensing
    • Link Exchanges & Trades-in-Kind
    • Paid Links
    • Link Reclamation
  • What are the Right Kinds of Links to Accomplish my Goals?
    • Links for Individual Rankings
    • Links for Domain "Authority"
    • Links for Indexation
    • Links for Traffic & Branding
  • How to Use Tools & Processes to Make Link Building Easier
    • Tools for Competitive Link Research
    • Metrics for Evaluating a Link’s Value
    • Building a Link Acquisition Process (i.e. the "Link Conversion Funnel")
    • Making Processes Scalable
  • Link Building Shortcuts to Take (and Avoid)
    • How to Get Your Community Link Building for You
    • How to Get the Anchor Text and Target You Want
    • How to Avoid Links that You Think Are Helping Your Competition (but really aren’t)
    • How to Spot Strategies that the Engines May Devalue
  • Wrap-Up / Q+A

I’m certainly open to feedback about what you’d like to see in there, and happy to make some inclusions where possible. All PRO members will receive an invite via email in the next 2-3 days with a link to register. You’ll be able to dial-in or hear the webinar via your computer speakers/headphone and ask questions via a chat interface. You can see an examples of a past presentation I’ve made below:

This lengthy one came from my HostingCon keynote and serves as a fun introduction to SEO (BTW – let me strongly recommend against creating slide decks using photos of a whiteboard; it’s fun and the audience likes it, but it took about 12 solid hours of surprisingly intensive whiteboard drawing and erasing, nevermind the editing, cropping and pasting):

I’m very much looking forward to spending the morning with our PRO members next week! If you’re not yet PRO, Scott’s got some pretty sweet offers still available including the SES Chicago ticket + 1 year of PRO for $799 (and you can trade in the Chicago pass for any SES event in 2010) and the Advanced Training DVD for PRO members at $199.

Note that the other topics that received lots of votes – SEO Metrics & KPIs, Social Media Marketing, etc. will likely be the topics for webinars in January, February and March.

Do you like this post? Yes No

Posted by randfish

Thanks so much for all your votes and feedback on our PRO Webinar Series over the holiday weekend. We received 285 responses and we’re taking your suggestions very seriously and conducting the webinar as you’ve requested :-)

Here are the stats from the questionairre/form (you can still fill it out if you’d like to give more input):

Will you be able to attend the PRO Webinar on Dec. 10th at 11am Pacific (2pm Eastern, 7pm London)?

  • 74% – Yes, I’m planning to attend!
  • 20% – I’m unsure if I can make it (but would like to)
  • 6% – No, I’m busy at that time (but would like to join in others in the future)
  • 0% – I’m not attending (because I’m not a fan of webinars or uninterested in the subject matter)

What topics most interest you for the webinar (check all that apply)?

  • 79% – Link Building & Link Acquisition
  • 51% SEO Metrics, Analytics and Key Performance Indicators
  • 44% – Social Media Marketing for SEO
  • 41% – Keyword Research Tools & Processes
  • 40% – Navigation & Site Architecture for SEO
  • 35% – Content Creation & Optimization
  • 24% – Avoiding Spam, Penalties & Filters
  • 20% – Incenting UGC & User Participation for SEO

What webinar format would you prefer?

  • 47% – 45 min. presentation, 45 min. Q+A (90 min. total)
  • 37% – 30 min. presentation, 30 min. Q+A (60 min. total)
  • 12% – 30 min. presentation, 60 min. Q+A (90 min. total)
  • 4% – All Q+A (60 min. total)

Based on this, we’re going to be running a 90 minute webinar, with a 45 minute slide deck presentation (and possibly video as well, though it will likely just be of me on the webcam) from 11am – 12:30pm Pacific (2pm – 3:30pm Eastern, 7pm-8:30pm London) on Thursday December 10th. The webinar will cover the following rough outline (obviously, in more detail):

  • Link Building Strategies for 2010
  • What Goals Can Link Building Help Us Achieve?
    • Bolster Individual Rankings
    • Improve a Domain’s Ability to Rank Pages
    • Achieve Full(er) Indexation
    • Drive Direct Traffic & Branding
  • The 8 Basic Link Building Food Groups (with examples)
    • Manual Link Submissions/Requests
    • Competitive Link Research + Acquisition
    • Links via Embedded Content
    • Content Based, Linkbait & Viral Link Attraction
    • Content, Technology & API Licensing
    • Link Exchanges & Trades-in-Kind
    • Paid Links
    • Link Reclamation
  • What are the Right Kinds of Links to Accomplish my Goals?
    • Links for Individual Rankings
    • Links for Domain "Authority"
    • Links for Indexation
    • Links for Traffic & Branding
  • How to Use Tools & Processes to Make Link Building Easier
    • Tools for Competitive Link Research
    • Metrics for Evaluating a Link’s Value
    • Building a Link Acquisition Process (i.e. the "Link Conversion Funnel")
    • Making Processes Scalable
  • Link Building Shortcuts to Take (and Avoid)
    • How to Get Your Community Link Building for You
    • How to Get the Anchor Text and Target You Want
    • How to Avoid Links that You Think Are Helping Your Competition (but really aren’t)
    • How to Spot Strategies that the Engines May Devalue
  • Wrap-Up / Q+A

I’m certainly open to feedback about what you’d like to see in there, and happy to make some inclusions where possible. All PRO members will receive an invite via email in the next 2-3 days with a link to register. You’ll be able to dial-in or hear the webinar via your computer speakers/headphone and ask questions via a chat interface. You can see an examples of a past presentation I’ve made below:

This lengthy one came from my HostingCon keynote and serves as a fun introduction to SEO (BTW – let me strongly recommend against creating slide decks using photos of a whiteboard; it’s fun and the audience likes it, but it took about 12 solid hours of surprisingly intensive whiteboard drawing and erasing, nevermind the editing, cropping and pasting):

I’m very much looking forward to spending the morning with our PRO members next week! If you’re not yet PRO, Scott’s got some pretty sweet offers still available including the SES Chicago ticket + 1 year of PRO for $799 (and you can trade in the Chicago pass for any SES event in 2010) and the Advanced Training DVD for PRO members at $199.

Note that the other topics that received lots of votes – SEO Metrics & KPIs, Social Media Marketing, etc. will likely be the topics for webinars in January, February and March.

Do you like this post? Yes No

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