Your SEO program does truly require a patient person that understands not only the value, but understands that it is an effort that builds and grows over time. If your company is in an industry that is very competitive and already saturated you might have to wait a little while before you start to get noticed as an authority figure.
In my opinion these are some of the important things you should NEVER do with your SEO program:
1. Don’t Get Frantic: When people get frantic stupid things occur. You get impatient and jump on the first email blast you get promising you the world and you spend money that could be allocated elsewhere and get almost no value in your purchase. Plus you could get your website unindexed from purchasing one of those spammy “marketing” techniques for your website as they usually involve links on very low powered resources.
2. Don’t Quadruple Your Link Building: Pumping out four times as much link building efforts thinking it is going to speed things up is not the answer either. Often times it won’t help you from a link building stand point and might trigger a red flag on the side of the search engines. You always want your SEO efforts to look and feel natural. Once you start to stray from that natural approach the search engines start to question your efforts. This is where things can go wrong for you.
3. Don’t Hire More Than One SEO Company: Going behind the back of your SEO provider and hiring another to speed things up is a disaster waiting to happen. This will end up in certain implosion so stray away from taking this approach. Put your trust into one provider.
4. Don’t Lean Towards Black Hat: At some point you might want to lean towards the black hat area. This almost always will results in total long term failure as well. Be patient and do it the right way. Once things start to work how they should you will be happy you waited.
Patience and quality for any search engine optimization campaign is key to a successful long term marketing approach. Don’t stray and be patient. Your efforts will kick in and work you just have to sit tight and bring in traffic to your website in other ways.