Yahoo and Bing have been hoping and praying that everything with their recent partnership would go through as smoothly as possible with no hang ups. Recently everything was approved for these two giants to be allowed to put their heads together and change things for the future of both businesses. With Bing really increasing in market share and Yahoo decreasing, it was an obvious marriage that had to happen. Don’t forget that Yahoo is still a very powerful website and one of the most trafficked websites in the world. How is this going to change things for SEO professionals who have been focusing on just Google for so many years?

The united pay per click advertising platforms of Bing and Yahoo will surely be a new force in the industry. As reported by the Associated Press they will be sharing ad revenues which is really going to change the way businesses market their websites outside the walls of Google. Bing is also working on a unique partnership with Facebook allowing almost everything in the social network to be completely searchable in the search engines. Pretty soon if you want to find something on a specific person you will be able to search in Bing and it will filter not just for their name but through their profile for items as well. It seems like many people are very excited to see this go through. According to a poll done by Search Engine Journal , 62% of voters think that this partnership is going to give Google a real run for its money. It was bound to happen sooner or later. Don’t be surprised if you see Bing making some serious moves that involve sacrificing revenues just for market share increase. I think these massive search giants want to do anything to just pull users away from Google and they are ready to use anything within their grips to make it happen. There has already been chatter in the industry how there will be a massive forward step to outperform Google’s algorithm in the newly combined search engine.

I think eventually we will see a shift as to how search engine marketing professionals approach their focus. Over time we will see an importance for businesses to be visible in Bing as well as Google. Everything that comes up must come down sooner or later and I don’t think Bing will take out Google but they might pull some of the focus off of it for quite a while if they play their cards right.