An interesting thing that is occurring for Google real time search is the fact that images have seemed to make it into the mix. Real time search is something that has taken our industry by storm and is going to grow to be even more important in the future. Ever since the community has been able to update the public to what it is that they are doing at any given moment search engines have scrambled around to find a way to be able to index this type of information in order to provide it to the public.
Real time search is one of those efforts that is still very young due to real time updates being an extremely young effort online that many search engines and websites are still really trying to figure out exactly how to harness it. Try searching in Google for something like “shoes” and in the left hand column pick “updates”. You will quickly see that images have now found their way into the spotlight for real time search. Well optimized images have always been an important part of search marketing but now it is evident that it is a factor that is only strengthening in power. To some businesses this might not really mean anything but to those businesses that really empower everything there is to offer in the online space this will be important to apply to their Twitter campaigns. Images are also important in the sense that they tend to keep the attention of an audience a bit longer. Studies have shown that images are a very important part of online marketing and should almost always be used whenever possible.
Things like images in tweets, Facebook updates and status updates in general are very important for updating rankings in real time search along with user experience. Remember that user experience is just as important and a good positive user experience can often times lead to great branding and possibly new business development.
Everything online is shifting towards taking a quality approach in the online space. No matter what you do or publish online think about how the search tools work and how they pull in data and you will start applying new tactics to all your search marketing efforts.