http://searchenginewatch.com/
On March 11, 2010, In SEO, by Search Engine Watch
Competitive spaces require creative methods for getting well ranked. But are big PPC spenders given SEO leeway? …
Competitive spaces require creative methods for getting well ranked. But are big PPC spenders given SEO leeway? ...
On March 10, 2010, In SEO, by Nathania Johnson
February is always a weird month for search data.
Click to read the rest of this post...
http://blog.searchenginewatch.com/
On March 9, 2010, In SEO, by rustybrick
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
http://www.seroundtable.com/
On March 8, 2010, In SEO, by Search Engine Watch
SEO is a best practices game. Understanding how not to over optimize is an important part of the mix. …
SEO is a best practices game. Understanding how not to over optimize is an important part of the mix. ...
http://searchenginewatch.com/
On March 7, 2010, In SEO, Social Media Marketing, by JD Rucker
While there’s something that can be said about “size doesn’t matter” in social media, there is one case in which it definitely does. The larger companies of the world have always had an advantage in resources over their smaller competitors but are finding that social media is more about strategy and proper use of engagement [...]
While there’s something that can be said about “size doesn’t matter” in social media, there is one case in which it definitely does. The larger companies of the world have always had an advantage in resources over their smaller competitors but are finding that social media is more about strategy and proper use of engagement and conversation than sheer budget.
Now in 2010, many of the social media woes of the past are starting to be rectified. Larger companies are realizing that throwing a ton of money at social media without a strong strategy is foolish. As a result, they’ve learned their lessons and started getting stronger at it.
The infographic below from Flowtown tells a compelling visual story of how things are getting better in corporate America.
http://soshable.com
On March 7, 2010, In SEO, Social Media Marketing, by KristinaProctor
When you are making new resolutions to train for a marathon, eat better or to improve your mile time, do you wake up the day after you start with all your goals met? No? Why not?
During training you experience pain, sore muscles and how some trainning is trial and error. Socail media is the same. [...]
photo by teamtinybike
When you are making new resolutions to train for a marathon, eat better or to improve your mile time, do you wake up the day after you start with all your goals met? No? Why not?
During training you experience pain, sore muscles and even failure. Social media is the same. It takes practice, repetition, dedication and the understanding that not all the same tactics will work for everyone.Before you start tweeting or facebook fan page-ing why don’t you take a step back and think about some things:
1. Why? That’s right, why? What are some solid reasons you are wanting to jump into the social media landscape? Make a list, then do it again with other members of the company- especially with other departments. It helps you realize where you should start and you see additional issues or problems that social media could address.
2. What are my goals? Meaning, where do I want to be in my training in 2 weeks, a month, six weeks. Make sure to be specific and realistic. If you are new to social media, don’t expect to have the fan page up and ‘fanning’ in 2 hours. That strategy takes time and effort. Take a peek at other companies in your field and your area. Anything you want to mirror?
3. Do you need a gym? In social media it’s important to know all of the resources available. Do you need a Hootsuite account and Tweetdeck on your desktop? Do your research, know what’s available. Tryout some tools and see what works with and for your needs (see what tools best align with your budget and goals-see above).
4. What BOUNDARIES do I need to set? -This is critical. When you are working out- you can’t just decide to run 13.1 miles after not running since your 5th grade mile run challenge. You have to set a pace and boundaries. It’s important to recongize a great running day. Instead of running yourself into the ground, take a step back, appreciate the victory and keep moving.Remember that 50, 100 or 1,000 facebook fans can be terrific milestones. By just thinking that you need more all the time can get you clouded on the reason why you started in the first place (see #1).
5. Don’t be afraid to fail. This is the most important. Trial and error are equivalent to growing pains, they will be worse for some and not too bad for others. Embrace your failures and learn from them. Don’t bury them as if you were ashamed for trying. Social networks like Facebook, MySpace and the microblogging site Twitter take some time. Accept it and move on.
When I was growing up I’d always hear:
‘If at first you don’t succeed, try and try again.’
What are you doing to gain endurance and a steady pace in the social media world? What have you failures have you learned from? What have you done that’s really worked?
Kristina is based in the Twin Cities and eats and breathes social media. Her love for technology’s influence on culture can be found here.
http://farm4.static.flickr.com/3219/2873238365_756f6fd31c.jpg
http://www.socialmediamarketing.com/blog
On March 5, 2010, In SEO, by Administrator
We had a great time at the SMX West conference this past week in Santa Clara, CA. Microsoft CEO Steve Ballmer kicked things off with his keynote speech, where he addressed several questions on the Yahoo! and Microsoft Search Alliance. Yahoo! participated in several different panels throughout the week, including Thursday’s keynote “The State off [...]
We had a great time at the SMX West conference this past week in Santa Clara, CA. Microsoft CEO Steve Ballmer kicked things off with his keynote speech, where he addressed several questions on the Yahoo! and Microsoft Search Alliance. Yahoo! participated in several different panels throughout the week, including Thursday’s keynote “The State off the Search Union” roundtable featuring David Roth, Director of Search Engine Marketing. (You can check out the full recap of this at Search Engine Land’s live-blog post.)
One of the hot topics discussed was real-time search, and I had the pleasure of sitting on a panel about that subject, titled “Real Time Search & the Major Search Engines.” Among other things, we discussed the real-time features we’ve rolled out for Yahoo! Search, like tweets in Yahoo! search results and getting the freshest information on developing news as well as some of the challenges and opportunities in this space.
In our down time I visited Yahoo!’s popular booth on the show floor – everyone loved our free coffee! Check out some of the highlights in the video below.
Ivan Davtchev
Yahoo! Search
http://www.ysearchblog.com
On March 3, 2010, In SEO, by rustybrick
Below is live coverage of the Optimizing Your Content on YouTube from the SMX West conference.
This coverage is provided by Keri Morgret of Strike Models.
We are using a live blogging tool to provide the real time coverage, please excuse any typos. You can also interact with us and while we are live blogging, so feel free to ask us questions as we blog. We will publish the archive below after the session is completed.
Optimizing Your Content on YouTube
Below is live coverage of the Optimizing Your Content on YouTube from the SMX West conference.
This coverage is provided by Keri Morgret of Strike Models.
We are using a live blogging tool to provide the real time coverage, please excuse any typos. You can also interact with us and while we are live blogging, so feel free to ask us questions as we blog. We will publish the archive below after the session is completed.
http://www.seroundtable.com/
On March 2, 2010, In SEO, by rustybrick
Below is live coverage of the The Current State Of Social Search from the SMX West conference.
This coverage is provided by Brian Ussery of Beu Blog.
We are using a live blogging tool to provide the real time coverage, please excuse any typos. You can also interact with us and while we are live blogging, so feel free to ask us questions as we blog. We will publish the archive below after the session is completed.
The Current State Of Social Search
Below is live coverage of the The Current State Of Social Search from the SMX West conference.
This coverage is provided by Brian Ussery of Beu Blog.
We are using a live blogging tool to provide the real time coverage, please excuse any typos. You can also interact with us and while we are live blogging, so feel free to ask us questions as we blog. We will publish the archive below after the session is completed.
http://www.seroundtable.com/
How to Break Into the SEO Clique
If you are in the search engine optimization industry or you are trying to break into this incredibly saturated industry to make a name for yourself you might have a difficult time getting excepted into the circle of friends at the top of the food chain. The “elite” group that has been in the industry [...]
If you are in the search engine optimization industry or you are trying to break into this incredibly saturated industry to make a name for yourself you might have a difficult time getting excepted into the circle of friends at the top of the food chain. The “elite” group that has been in the industry since day one and think they are the all mighty of the industry. The SEO industry leaders have become a tough group of individuals to become friendly with and it doesn’t seem to be getting any easier. All the “gurus” at the top that think they know every about everything seem to feel that they run this industry like they own it. The SEO industry is kind of like an open source program that should be treated like a group effort. There is plenty of business to go around. Lots of businesses out there that need help promoting themselves in the online space. People need to participate, communicate and get involved to make it a better place for everyone. One person tries something that works well they write about and things spread leading to better online marketing efforts.
I have been actively working in the internet marketing industry for over 12 years, have built Brick Marketing for 5 years successfully and have helped hundreds of clients in the field of SEO yet my educational comments that I leave on certain search engine marketing blogs get deleted, why do you think this happens? Leaving all names aside a certain someone contacted me not too long ago and asked me to stop commenting on a certain blog. Yes, I left a comment on each blog very frequently but isn’t that the whole purpose of starting a blog. These where all well written comments that where generated with real thought process adding to the overall message the blog post was trying to convey. Isn’t the whole idea of a blog to get the community interacting in your conversation? Since when is it bad to leave an educated comment on someone’s blog? Even if the frequency was high it shouldn’t really matter. I have seen this occur with other websites as well. I have seen the tone of this click with others trying to make a name for themselves in the industry and I often see a certain nastiness resonating in the tone of a variety of online discussions. Don’t get me wrong I understand this is a tough industry and if you spend some time in it you get beat up a little but that doesn’t mean you have to be nasty to your colleagues and peers around you especially if they own and operate a successful search engine marketing firm. I apologize if I have not visited you at the trade shows and stroked your ego like many people do. Is it that I don’t kiss the asses of every individual in the “cool group”?
There is plenty of room in the school yard for everyone to get along. Is it because I am a threat to them or the industry? Sometimes I feel like this industry is a lot like high school all over again. You got your cool kids that think they are too good for everyone else and you got everyone else trying to shine in front of their eyes. I by no means want to break into the “cool” click and become one of those has to have their ass kissed by everyone else.
Why is it so hard for people in this industry to come together and work as a team? I understand that everyone is trying to grow their own business but there is no reason why so many internet marketing professionals have to have such a cold shoulder towards each other. We are all in the same game and we do the best we can to provide our clients with great service.
If you are an internet marketer or SEO person do you feel like our industry is heading in this direction as well? Please leave your comments and any related experiences or stories below!
http://www.searchengineoptimizationjournal.com