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Podcasting and the Consumer Learning Curve

On May 5, 2008, In Internet Marketing, by web 30

By Scott Lindsay
Podcasting can be an easy way to reach out to entertainment consumers. Most mp3 players have the capability of allowing each unique user to add the podcast to their player and then replace that podcast audio with whatever audio content they wish whenever they want to. This can be accomplished in a matter [...]

By Scott Lindsay

Podcasting can be an easy way to reach out to entertainment consumers. Most mp3 players have the capability of allowing each unique user to add the podcast to their player and then replace that podcast audio with whatever audio content they wish whenever they want to. This can be accomplished in a matter of seconds.

Those who do not use an iPod or mp3 device generally have a fear about how the systems work and if they will ever be able to make changes once they finally do place content on their device. (more…)

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Increasing Podcast Reach By Marketing Effectively

On May 5, 2008, In Internet Marketing, by web 30

By Theo McLanahan
Having a podcast is a fun and exciting way to grow your website traffic and connect with your customers. Just like your website, a podcast still needs to be marketed so people will find it. If you create a podcast and just stick it on the internet, it won’t attract much traffic.
There are [...]

By Theo McLanahan

Having a podcast is a fun and exciting way to grow your website traffic and connect with your customers. Just like your website, a podcast still needs to be marketed so people will find it. If you create a podcast and just stick it on the internet, it won’t attract much traffic.

There are many different ways to market your business podcast. If you’re looking at growing your list at the same time, you might opt to keep your podcast private. This is easy to do- set up a mailing list within your autoresponder for your podcast subscribers. Include the link to sign up on your website. (more…)

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Four Commercial Production Options in Podcast Advertising

On May 2, 2008, In Internet Marketing, by web 30

By Patrysha Korchinski
There are three important components to buying podcast advertising that influence how well your commercial will work to meet your goals. The first element is the podcast or podcasts that you choose to buy time on. Finding the right podcast for your product or service is one part of the equation. The second [...]

By Patrysha Korchinski

There are three important components to buying podcast advertising that influence how well your commercial will work to meet your goals. The first element is the podcast or podcasts that you choose to buy time on. Finding the right podcast for your product or service is one part of the equation. The second part of the equation is the copy. That is the words that will be used to present your sales message. The final component is the presentation. How you deliver the sales message is as important as finding the right venue. (more…)

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Podcasting – How to Podcast for Greater Subscriber Responsiveness I

On May 2, 2008, In Web 3.0, by web 30

By Sean Ray
If you can learn how to podcast for greater subscriber responsiveness, podcasting can be a significant advertising technique for your website.  Although many people seem to be unaware of what podcasting is, just think on the word itself.  It is a combination of iPod and broadcasting, and is basically a means of broadcasting [...]

By Sean Ray

If you can learn how to podcast for greater subscriber responsiveness, podcasting can be a significant advertising technique for your website.  Although many people seem to be unaware of what podcasting is, just think on the word itself.  It is a combination of iPod and broadcasting, and is basically a means of broadcasting to any digital media receiver.  It does not have to be an iPod. (more…)

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Ways to Conduct a Flawless Podcast Interview, Tip #1

On April 30, 2008, In Internet Marketing, by web 30

By Leesa Barnes
Including an interview in your podcast is one way to make it more interesting to listen to, however, many podcasters will damage the reputation of their guest expert – and the effectiveness of their podcast – simply because they make common interview mistakes.
In this tip, you’ll learn why you should treat interviews over [...]

By Leesa Barnes

Including an interview in your podcast is one way to make it more interesting to listen to, however, many podcasters will damage the reputation of their guest expert – and the effectiveness of their podcast – simply because they make common interview mistakes.

In this tip, you’ll learn why you should treat interviews over the phone with a guest different from conversations over the phone with your best friend. (more…)

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Business Podcast Marketing Case Study Proves Results

On April 30, 2008, In SEO, by web 30

By Rodney Rumford
Business Podcast Marketing Case Study Shows How Podcasting Delivers Dramatic Results for Client. Podcasting has significant business marketing potential. If the business podcast strategy and online visibility plan is properly executed; podcasting has the potential to be a marketing tool that delivers great marketing results.
The professional business marketers over at marketingsherpa.com have just [...]

By Rodney Rumford

Business Podcast Marketing Case Study Shows How Podcasting Delivers Dramatic Results for Client. Podcasting has significant business marketing potential. If the business podcast strategy and online visibility plan is properly executed; podcasting has the potential to be a marketing tool that delivers great marketing results.

The professional business marketers over at marketingsherpa.com have just released a new case study titled “How to Use a Podcast to Promote a White Paper That Generates New Business Sales Leads”. (more…)

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Podcasting and the RSS Connection

On April 30, 2008, In Internet Marketing, by web 30

By Scott Lindsay
There can be enormous marketing benefits to podcasting. Podcasting is the ability to download a segment of audio for playback. This audio source can be entertaining or simply educational.
Many individuals will peruse various websites looking for podcasts they would like to listen to. This is a normal and accepted use for podcasting, but [...]

By Scott Lindsay

There can be enormous marketing benefits to podcasting. Podcasting is the ability to download a segment of audio for playback. This audio source can be entertaining or simply educational.

Many individuals will peruse various websites looking for podcasts they would like to listen to. This is a normal and accepted use for podcasting, but the implementation of a Real Simple Syndication (RSS) feed makes it possible to avoid several steps and save time in the process.

When you subscribe to an RSS feed it is possible to have the podcast downloaded to your computer. This process eliminates the need to specifically visit the site and spend the time needed to access a download. (more…)

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How to Choose the Right Podcast Hosting and Save

On April 29, 2008, In Internet Marketing, by web 30

By Hendry Lee
Talking about podcast hosting, there are two separate parts that every podcaster has to consider. The first one is podcast file hosting, and another is podcast site hosting.
Podcasters can host both of them on the same hosting account, but occasionally this is not possible for some reasons. Most sites, including podcast sites, consist [...]

By Hendry Lee

Talking about podcast hosting, there are two separate parts that every podcaster has to consider. The first one is podcast file hosting, and another is podcast site hosting.

Podcasters can host both of them on the same hosting account, but occasionally this is not possible for some reasons. Most sites, including podcast sites, consist of mainly text content. Podcast files, on the other hand, are audio or video content that consume much more space on storage device and bandwidth transfer to get from the server to the end users. (more…)

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Simple Podcast Equipment to Get You Started Quickly

On April 29, 2008, In Internet Marketing, by web 30

By Hendry Lee
One of the most frequently asked questions when it comes to podcasting is about podcast equipment.
Getting started in podcasting is not difficult at all thanks to the technology that makes the process

By Hendry Lee

One of the most frequently asked questions when it comes to podcasting is about podcast equipment.

Getting started in podcasting is not difficult at all thanks to the technology that makes the process (more…)

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How to Start a Podcast

On April 29, 2008, In Internet Marketing, by web 30

By Elizabeth Ashe
Podcasting, a term and concept that is indeed growing in popularity is a by which to distribute audio or video files. Podcasting actually came from the words broadcast and Ipod.  The Ipod, a popular MP3 player has really helped to launch the popularity of the podcast.
Podcast are actually quite simple to begin and [...]

By Elizabeth Ashe

Podcasting, a term and concept that is indeed growing in popularity is a by which to distribute audio or video files. Podcasting actually came from the words broadcast and Ipod.  The Ipod, a popular MP3 player has really helped to launch the popularity of the podcast.

Podcast are actually quite simple to begin and can very easily be dispensed over the Internet.  Creating a podcast is as simple as recording a digital audio via your computer using an inexpensive microphone.  Recording software is another tool that you will find useful in recording and editing your podcast.  There are free versions such as Audacity available for download online. (more…)

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