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Are Your Links Gaining Traction?

On December 26, 2009, In SEO, by Nick Stamoulis

In the early days of the web people linked to the content they liked. And if it was considered “great content” then a certain page might attract a lot of links. At that time, a larger percentage of the actual Internet population were webmasters or Web marketers.
But over time, more and more people came online [...]

In the early days of the web people linked to the content they liked. And if it was considered “great content” then a certain page might attract a lot of links. At that time, a larger percentage of the actual Internet population were webmasters or Web marketers.

But over time, more and more people came online and there is a much smaller percentage of people actually on the Web who are webmasters and who will link to you. There are a greater number of people who might link to you, but the percentage of people with link potential vs. people actually on the Web is smaller. Therefore, your pool of link partners appears smaller. That makes it more difficult to find those link partners.

But you can find them. The question is, How?

Rand Fishkin argues it’s no longer driven by producing “great content”. I think what he really means is producing great content isn’t enough any more. You’ve got to do more than that. And that something is to offer an incentive.

Here is a great video in which Rand Fishkin explains this further:

SEOmoz Whitebeard Friday – Give and Ye Shall Receive from Scott Willoughby on Vimeo.

This borders on link buying, but the example that Rand gives in his video is of Yelp offering small business owners a reason for linking to their profile – “because people are over here saying nice things about you.” That’s an incentive. And it works. In order for your links to gain traction – that is, increase in number over time – you’ve got to give different segments of your audience a reason for linking to you. What is the reason? Why are people linking to you? Why would they link to you? If you can nail that one then you can incentivize your link building efforts, giving webmasters a reason to link to you and therefore attracting more links. Are you doing that?

http://www.searchengineoptimizationjournal.com

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Social Media Marketing from SES San Jose: Report

On September 4, 2008, In SEO, Social Bookmarking, Social Media Marketing, by Hunter Green

With Search Engine Strategies San Jose over and the posts starting to roll in about it, there was one in particular that seemed to stand out above the rest. One of the articles that I read from the blog rang true for the same reasons that this blog exists: social media marketing is absolutely effective.

What is it? Why do businesses need it? Those are great questions, and “What is Social Media Marketing” delves deep into the idea.

“The flexibility of social media is perhaps what draws companies of all sizes. For car dealers, social media has the ability to address a local demographic, but social media is truly without borders, allowing marketers to communicate with a global audience if required.”

It is in the flexibility and the tremendous results that social media marketing has its strongest advantages over traditional marketing and even over other forms of Internet marketing. Businesses of any size have the opportunity to reach areas that they normally couldn’t before.

For businesses that only serve a local area, city, or state, social media marketing offers a way to pool the combined marketing powers of the global Internet to focus a spotlight on local businesses. By being positioned strongly on one or multiple local areas through a focus from the whole world, it is possible to build up branding, credibility, and stature that is normally only reserved for large companies.

We will be exploring and posting more on this blog regarding social media marketing and will report back with tips, tactics, and tales of success and failure.

Image via Widgetaday.com

With Search Engine Strategies San Jose over and the posts starting to roll in about it, there was one in particular that seemed to stand out above the rest. One of the articles that I read from the blog rang true for the same reasons that this blog exists: social media marketing is absolutely effective.

What is it? Why do businesses need it? Those are great questions, and "What is Social Media Marketing" delves deep into the idea.
"The flexibility of social media is perhaps what draws companies of all sizes. For car dealers, social media has the ability to address a local demographic, but social media is truly without borders, allowing marketers to communicate with a global audience if required."
It is in the flexibility and the tremendous results that social media marketing has its strongest advantages over traditional marketing and even over other forms of Internet marketing. Businesses of any size have the opportunity to reach areas that they normally couldn't before.

For businesses that only serve a local area, city, or state, social media marketing offers a way to pool the combined marketing powers of the global Internet to focus a spotlight on local businesses. By being positioned strongly on one or multiple local areas through a focus from the whole world, it is possible to build up branding, credibility, and stature that is normally only reserved for large companies.

We will be exploring and posting more on this blog regarding social media marketing and will report back with tips, tactics, and tales of success and failure.

Image via Widgetaday.com

http://social-bookmarking-seo.blogspot.com/

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zaibatsu vs. msaleem: The Race to 1000 is ON

On October 31, 2007, In SEO, Social Bookmarking, by Hunter Green

digg_url=http://social-bookmarking-seo.blogspot.com/2007/10/zaibatsu-vs-msaleem-race-to-1000-is-on.html

They do a podcast together.

They are two of the top 3 members of the most powerful social news website in the world.

They’ve shut down their share of servers for a day.

This month, they are going head to head.

Chances are good that sometime during the month of November, 2007, both zaibatsu and msaleem, two of the most prolific contibutors to Digg, will surpass the 1,000 mark for stories they submitted that reached the Digg homepage. Yesterday, I sent a shout to each about the magic number. Here were the responses:

————————————

Me to msaleem: “Submitting a ton lately, I’ve noticed. We should have a betting pool (fake money, of course) on what day you’ll hit 1000 “Made Popular” submissions. My guess is November 19.”

Msaleem response:

“Haha, that’s very kind of you. Who all is in the pool, and can I join? (That guy, Zaibatsu certainly won’t make it easy for me).

Just kidding Z, Peace in the chicken grease.”

————————————

Me to zaibatsu: “Hey Z, I predicted Muhammed would hit 1000 “Made Popular” by November 19. When are you going to hit the magic number?”

Zaibatsu response:

“I’m actually fighting to regain my former glory. It’s on baby and November 19th days is way to long, I can FP 10 in a day my friend. Help me kick some ass on digg, spread the word it’s NEO vs. Morpheus on Digg. Who ever get to 1000 1st gets to pick who the f*ck they are. I don’t want to be Morpheus.

I’m sitting at 922 now, give me until Nov 10, wekends suck for me and I need to a day or so to recover from a FP streak!”

SOUNDS LIKE IT’S ON!

——————————

Here is my take on the two. No offense intended to either. I have the utmost respect for both apparent styles. In real life, both may be completely different, but on Digg and The Drill Down, here is how they come across to me:


Zaibatsu is the Digger for the common man. Excited, passionate, ever-active, he wants everyone to Digg his submissions because they’re good and because he’s Digging your stuff too. Rolled up sleaves, shovel in hand, ready to get to work. A Donald Trump style power digger.


Msaleem is a Digger for the elite. Proud, selective, enduring, he only wants to Digg what he likes and expects people to judge his submissions on merit. If it’s crap, it’s crap, and neither shout nor reciprocated Digg will earn his vote it’s crap. A Crown Prince style power digger.

——————————

The stats and analysis:

——————————

Member since:
zaibatsu – 12/2004
msaleem – 09/2005

No advantage here for either. Both have been on the scene and well known across Digg channels long enough.

——————————

Friends:
zaibatsu – 178
msaleem – 98

The more quality friends (those who are active and Digg your stories) you have, the more Diggs you can potentially get. The way the Digg algorithm seems to work, the more friends you have, the more Diggs you need to make it to the homepage. Both have found what they consider the “sweet spot” as far as number of friends. Whichever one is right may end up being the winner.

——————————

Diggs:
zaibatsu – 82,517
msaleem – 42,975

Again, this comes down to personal preference. Zaibatsu is more prolific in his Digging, honestly telling people that he’ll Digg a lot of their stories, as many as he can, as long as they are Digging his as well. Msaleem is more selective, trying to take the higher ground by only Digging what he considers “quality”. As with everything else so far, it seems that the advantage will come to whoever’s strategy is more correct, and only the programmers for Digg know for sure.

——————————

Comments:
zaibatsu – 1,493
msaleem – 1,613

Some say it has an effect. I tend to believe that it just gets more people to your profile page with an opportunity that they’ll like your stories. I’ve been wrong before, but I think it’s pretty much a non-factor.

——————————

Submitted:
zaibatsu – 2,150 — Last 8 days: 5, 9, 7, 3, 4, 9, 2, 2 — 41
msaleem – 2,997 — Last 8 days: 10, 11, 8, 0, 1, 4, 9, 12 — 55

Msaleem has an advantage here. More submissions means more opportunities. The one good thing for zaibatsu here is that he can ramp his submissions up. It will bring his percentage down, but a month’s worth won’t damage his high popular ratio too badly.

——————————

MADE POPULAR:
zaibatsu – 925
msaleem – 945

A big lead going in for msaleem. Twenty is an awfully wide gap to overcome.

——————————

Popular Ratio:
zaibatsu – 43%
msaleem – 32%

Zaibatsu has always been one of 3 or 4 top Diggers to maintain a 40% or higher Popular ratio. In this race to 1000, ratio may get thrown out the window. It’s all about bulk. Will he be able to step up?

——————————

I’ve tried to look at this as a race. Then, the image of a hot dog eating contest came to mind. Finally, I came to the conclusion that it’s like Iron Chef. A time limit, a goal, two different styles, two different strategies. I see MrBabyMan sitting at the thrown overlooking kitchen stadium nodding his head at their efforts.




They do a podcast together.

They are two of the top 3 members of the most powerful social news website in the world.

They've shut down their share of servers for a day.

This month, they are going head to head.

Chances are good that sometime during the month of November, 2007, both zaibatsu and msaleem, two of the most prolific contibutors to Digg, will surpass the 1,000 mark for stories they submitted that reached the Digg homepage. Yesterday, I sent a shout to each about the magic number. Here were the responses:

------------------------------------

Me to msaleem: "Submitting a ton lately, I've noticed. We should have a betting pool (fake money, of course) on what day you'll hit 1000 "Made Popular" submissions. My guess is November 19."

Msaleem response:
"Haha, that's very kind of you. Who all is in the pool, and can I join? (That guy, Zaibatsu certainly won't make it easy for me).

Just kidding Z, Peace in the chicken grease."


------------------------------------

Me to zaibatsu: "Hey Z, I predicted Muhammed would hit 1000 "Made Popular" by November 19. When are you going to hit the magic number?"

Zaibatsu response:
"I'm actually fighting to regain my former glory. It's on baby and November 19th days is way to long, I can FP 10 in a day my friend. Help me kick some ass on digg, spread the word it's NEO vs. Morpheus on Digg. Who ever get to 1000 1st gets to pick who the f*ck they are. I don't want to be Morpheus.

I'm sitting at 922 now, give me until Nov 10, wekends suck for me and I need to a day or so to recover from a FP streak!"




SOUNDS LIKE IT'S ON!

------------------------------

Here is my take on the two. No offense intended to either. I have the utmost respect for both apparent styles. In real life, both may be completely different, but on Digg and The Drill Down, here is how they come across to me:


Zaibatsu is the Digger for the common man. Excited, passionate, ever-active, he wants everyone to Digg his submissions because they're good and because he's Digging your stuff too. Rolled up sleaves, shovel in hand, ready to get to work. A Donald Trump style power digger.


Msaleem is a Digger for the elite. Proud, selective, enduring, he only wants to Digg what he likes and expects people to judge his submissions on merit. If it's crap, it's crap, and neither shout nor reciprocated Digg will earn his vote it's crap. A Crown Prince style power digger.

------------------------------

The stats and analysis:

------------------------------

Member since:
zaibatsu - 12/2004
msaleem - 09/2005

No advantage here for either. Both have been on the scene and well known across Digg channels long enough.

------------------------------

Friends:
zaibatsu - 178
msaleem - 98

The more quality friends (those who are active and Digg your stories) you have, the more Diggs you can potentially get. The way the Digg algorithm seems to work, the more friends you have, the more Diggs you need to make it to the homepage. Both have found what they consider the "sweet spot" as far as number of friends. Whichever one is right may end up being the winner.

------------------------------

Diggs:
zaibatsu - 82,517
msaleem - 42,975

Again, this comes down to personal preference. Zaibatsu is more prolific in his Digging, honestly telling people that he'll Digg a lot of their stories, as many as he can, as long as they are Digging his as well. Msaleem is more selective, trying to take the higher ground by only Digging what he considers "quality". As with everything else so far, it seems that the advantage will come to whoever's strategy is more correct, and only the programmers for Digg know for sure.

------------------------------

Comments:
zaibatsu - 1,493
msaleem - 1,613

Some say it has an effect. I tend to believe that it just gets more people to your profile page with an opportunity that they'll like your stories. I've been wrong before, but I think it's pretty much a non-factor.

------------------------------

Submitted:
zaibatsu - 2,150 --- Last 8 days: 5, 9, 7, 3, 4, 9, 2, 2 -- 41
msaleem - 2,997 --- Last 8 days: 10, 11, 8, 0, 1, 4, 9, 12 -- 55

Msaleem has an advantage here. More submissions means more opportunities. The one good thing for zaibatsu here is that he can ramp his submissions up. It will bring his percentage down, but a month's worth won't damage his high popular ratio too badly.

------------------------------

MADE POPULAR:
zaibatsu - 925
msaleem - 945

A big lead going in for msaleem. Twenty is an awfully wide gap to overcome.

------------------------------

Popular Ratio:
zaibatsu - 43%
msaleem - 32%

Zaibatsu has always been one of 3 or 4 top Diggers to maintain a 40% or higher Popular ratio. In this race to 1000, ratio may get thrown out the window. It's all about bulk. Will he be able to step up?

------------------------------


I've tried to look at this as a race. Then, the image of a hot dog eating contest came to mind. Finally, I came to the conclusion that it's like Iron Chef. A time limit, a goal, two different styles, two different strategies. I see MrBabyMan sitting at the thrown overlooking kitchen stadium nodding his head at their efforts.

http://social-bookmarking-seo.blogspot.com/

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