If you use Google Analytics, which is perhaps the best free analytics tool online, then you should know that the Google team behind it has added new features. These features are designed to help power users make the most of the analytics tool and to make the tool more flexible. I think Google succeeds on this one.

Here’s a run down of the new features:

• Two new goal types and expansion of the number of goals allowed
• Expanded mobile reporting
• Advanced Table Filtering
• Unique Visitor Metric for custom reports
• Multiple custom variables
• Sharing and custom reports expansion features
• Analytics Intelligence
• Custom Alerts

The video below contains the new Google Analytics features:

While all of these features are great new features for someone, I think two of the most robust off these features are the last two (Analytics Intelligence and Custom Alerts). You can set up GA to alert you weekly or monthly when certain important metrics occur on your site and Google Analytics will keep an eye on key metrics and notify you when important milestones are reached based on a programmed algorithm. Google Intelligence looks to be quite promising to all webmasters and I can’t wait to see it in action.

Learn more about these changes to Google Analytics on the GA blog.

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