RatePoint is in truth a one stop shop for businesses large and small to be able to grow their company through a variety of online marketing resources. RatePoint drastically improves your customer user experience by helping you increase your web marketing in areas like email, ratings & reviews, online surveys and social marketing. RatePoint can help any business listen to their customers and their audience a bit more in order to improve and streamline their business for the future while adding a significant grade of communication to the mix.

Let’s take a look at the different ways RatePoint can help your business:

Ratings and Reviews Feature from RatePoint:
RatePoint offers a variety of testimonial tools and services that can help a business take the voice of their customers and audience and really leverage them to grow their business. Customers really like to see other happy customers that have worked with your business prior. The RatePoint tool will actually allow you to collect testimonials and customer satisfaction data from all areas including the social networks and email.

Here is a video from a guy named Rob that works at RatePoint:

Email Marketing Features from RatePoint:
RatePoint also offers an industry leading email marketing service to help you keep up with your audience. Their technology offers maximum performance as far as email deliverables go with an outstanding 98-99% inbox rate. That means that a majority of all the emails that go out almost always avoid the spam filter leaving a very high success rate to get in front of your audience. If you are a business who does not interact through email newsletters and marketing on a regular basis with your past customers and email list you could be missing out on a great deal of new potential business.

Online Survey Features from RatePoint:
Online surveys are a great way to start an interaction with your audience that might have never performed any actions with you. RatePoint offers a survey product that allows you to learn as much as you can about your contacts and your audience. In order for a business grow into the future you need to collect raw data at some point on your audience. The only way you can make necessary tweaks and changes to your business is by studying your audience and listening to what they have to say about you, your industry and your company. RatePoint will help you learn everything you need to know by creating custom surveys for you in order to grow well into the future.

Social Media Marketing Features from RatePoint:
RatePoint will build and connect your social accounts right to their tools so you can immediately connect with your audience in the social networks through regular interaction. Send out your newsletters and any other correspondence right through Rate Point’s dashboard in just minutes and hit your entire social network with one swipe.

RatePoint offers small and large businesses a one stop shop to get a variety of online marketing done with ease. RatePoint will coach all businesses through each step to ensure that all communication is being conducted with maximum efficiency. RatePoint realizes that not every business knows how to break into the online space and start communicating with their audience. Let RatePoint take the guessing game out of web marketing for you.

http://www.searchengineoptimizationjournal.com

I come across home pages of many websites that look like they are about to give a person a seizure. Blinking buttons, too many call to actions and a lack of focus can really hurt a business or a website in many different ways. A website home page should always funnel down quickly to the action needed.

1. Focus: Don’t feel like you have to shove everything you have onto the home page of your website. If you have a good brand and business people will make it around your website and find what else you have to offer. You don’t have to hit your audience with every single promotion your business offers right when they arrive at your website. Focus on the most important news or information they need to see and sprinkle the rest into your other pages.

2. Call To Actions: Call to actions are very important to have but you have to keep it minimal. Too many call to actions could really affect your business in a negative way. The last thing you want is your visitors feeling like they have too many things they need to do when they arrive at your website and they just end up leaving. If they leave for this reason chances are they will most likely not return back.

3. Synergy: Keep the synergy of your homepage the same from top to bottom. I often times see websites that have ads and content that just look very disjointed throughout the home page. Content should always be written in the same font and ads and images should always have the same consistency.

Your home page needs to be very clean at all times. Even if you are an ecommerce website you need to pay close attention to your home page. There is a thin line between just right and scaring people away. Often times when a web visitor gets scared away from a website they do not come back. Keep the home page focused and structured to exactly your business goals and your bounce rate will decrease over time.

http://www.searchengineoptimizationjournal.com