Google Continues The Cash Drive: Revenue Up, Profits Up, Everything up (GOOG)

Last night, Google announced their 4th quarter earnings. Guess what? They beat expectations and overall, everything was up. Greg Sterling posted the key highlights and nice graphs:

  • Revenues – Google reported revenues of $6.67 billion in the fourth quarter of 2009, representing a 17% increase over fourth quarter 2008 revenues of $5.70 billion.
  • Google Sites Revenues – Google-owned sites generated revenues of $4.42 billion, or 66% of total revenues, in the fourth quarter of 2009. This represents a 16% increase over fourth quarter 2008 revenues of $3.81 billion.
  • Google Network Revenues – Google’s partner sites generated revenues, through AdSense programs, of $2.04 billion, or 31% of total revenues, in the fourth quarter of 2009. This represents a 21% increase from fourth quarter 2008 network revenues of $1.69 billion.
  • International Revenues – Revenues from outside of the United States totaled $3.52 billion, representing 53% of total revenues in the fourth quarter of 2009, compared to 53% in the third quarter of 2009 and 50% in the fourth quarter of 2008… Revenues from the United Kingdom totaled $772 million, representing 12% of revenues in the fourth quarter of 2009, compared to 12% in the fourth quarter of 2008.
  • Paid Clicks – Aggregate paid clicks, which include clicks related to ads served on Google sites and the sites of our AdSense partners, increased approximately 13% over the fourth quarter of 2008 and increased approximately 9% over the third quarter of 2009.

You can watch the investors call on YouTube.

Here are some comments from members of WebmasterWorld on this financial news:

Hah, mere pocket change.

That’s about 300-400 million net profit off Adsense. Not bad for a program that serves ads.

There is more analysis of the announcement in the thread.

Forum discussion at WebmasterWorld.


Last night, Google announced their 4th quarter earnings. Guess what? They beat expectations and overall, everything was up. Greg Sterling posted the key highlights and nice graphs:

  • Revenues – Google reported revenues of $6.67 billion in the fourth quarter of 2009, representing a 17% increase over fourth quarter 2008 revenues of $5.70 billion.
  • Google Sites Revenues – Google-owned sites generated revenues of $4.42 billion, or 66% of total revenues, in the fourth quarter of 2009. This represents a 16% increase over fourth quarter 2008 revenues of $3.81 billion.
  • Google Network Revenues – Google’s partner sites generated revenues, through AdSense programs, of $2.04 billion, or 31% of total revenues, in the fourth quarter of 2009. This represents a 21% increase from fourth quarter 2008 network revenues of $1.69 billion.
  • International Revenues – Revenues from outside of the United States totaled $3.52 billion, representing 53% of total revenues in the fourth quarter of 2009, compared to 53% in the third quarter of 2009 and 50% in the fourth quarter of 2008… Revenues from the United Kingdom totaled $772 million, representing 12% of revenues in the fourth quarter of 2009, compared to 12% in the fourth quarter of 2008.
  • Paid Clicks – Aggregate paid clicks, which include clicks related to ads served on Google sites and the sites of our AdSense partners, increased approximately 13% over the fourth quarter of 2008 and increased approximately 9% over the third quarter of 2009.

You can watch the investors call on YouTube.

Here are some comments from members of WebmasterWorld on this financial news:

Hah, mere pocket change.

That’s about 300-400 million net profit off Adsense. Not bad for a program that serves ads.

There is more analysis of the announcement in the thread.

Forum discussion at WebmasterWorld.



How to Increase the Conversion Rate of Your Website

The conversion rate is the most important web metric in a commercial website. Conversions lead to sales and sales leads to profits this is why a good conversion rate is essential for long term business success. Yet this important web metric is often the hardest to figure out. SEO companies often ignore it and leave it to the website owner to determine. This is not good because SEO should not only be about increasing traffic from rankings instead a good SEO should also pay attention to the conversion rate….

Automate Software Builds with Visual Build Pro Easily create an automated, repeatable process for building and deploying software.

The conversion rate is the most important web metric in a commercial website. Conversions lead to sales and sales leads to profits this is why a good conversion rate is essential for long term business success. Yet this important web metric is often the hardest to figure out. SEO companies often ignore it and leave it to the website owner to determine. This is not good because SEO should not only be about increasing traffic from rankings instead a good SEO should also pay attention to the conversion rate….

Automate Software Builds with Visual Build Pro Easily create an automated, repeatable process for building and deploying software.

SEMs Claiming PPC Spend Has Little Impact on Revenue

An interesting WebmasterWorld thread where e-commerce owners are claiming that even if they pull their PPC spend, their e-commerce earnings remain the same. Let me quote you some of the posts in the thread:

That quote is from another poster on another thread but we’ve done about the same thing in recent months and have seen only INCREASED revenue and profits. We do get bought traffic from G (at great expense) but very, very few orders.

We start PPC, stop it, start again, time after time and I never see much difference except in the buckets of ad cash we save whenever we stop.

We have reduced our PPC by about 50%, and have seen no discernable difference, our sales are about the same or better. We cut it down back in September and checked the stats today, and could see no real difference either way that I could attribute to PPC or lack of.

Over the next couple weeks I am going to reduce it a LOT more. Giving up on the “big” keywords, and anything that we show up in search results for. Going to target a bunch of the “down in the mud” keywords – those that usually sell for about 10-20 cents – for specific brand items and part numbers.

I am never a fan of relying solely on SEO or PPC alone. One day, your site can be hit by a Google update and drop in the rankings and with no PPC, you can suffer big time. Same on the reverse side – you just don’t want to have all your eggs in one basket.

Curious, have you increased or decreased your spend in the past six years? Take our poll and use the comments to explain if you saw any change in revenue due to those PPC changes.

Spending Less on PPC Ads in Past 6 Months?(answers)

Forum discussion at WebmasterWorld.


An interesting WebmasterWorld thread where e-commerce owners are claiming that even if they pull their PPC spend, their e-commerce earnings remain the same. Let me quote you some of the posts in the thread:

That quote is from another poster on another thread but we’ve done about the same thing in recent months and have seen only INCREASED revenue and profits. We do get bought traffic from G (at great expense) but very, very few orders.

We start PPC, stop it, start again, time after time and I never see much difference except in the buckets of ad cash we save whenever we stop.

We have reduced our PPC by about 50%, and have seen no discernable difference, our sales are about the same or better. We cut it down back in September and checked the stats today, and could see no real difference either way that I could attribute to PPC or lack of.

Over the next couple weeks I am going to reduce it a LOT more. Giving up on the “big” keywords, and anything that we show up in search results for. Going to target a bunch of the “down in the mud” keywords – those that usually sell for about 10-20 cents – for specific brand items and part numbers.

I am never a fan of relying solely on SEO or PPC alone. One day, your site can be hit by a Google update and drop in the rankings and with no PPC, you can suffer big time. Same on the reverse side – you just don’t want to have all your eggs in one basket.

Curious, have you increased or decreased your spend in the past six years? Take our poll and use the comments to explain if you saw any change in revenue due to those PPC changes.

Forum discussion at WebmasterWorld.



Drug industry disputes claims of big profits from health reform

The Pharmaceutical and Manufacturers of America took issue with reports Wednesday that the drug industry could gain as much as $137 billion over the next four years if health care reforms are approved.

The Pharmaceutical and Manufacturers of America took issue with reports Wednesday that the drug industry could gain as much as $137 billion over the next four years if health care reforms are approved.

Mobile Mini 3Q revenue, profits fall

Mobile Mini Inc. Wednesday reported a decline in both revenue and earnings for its third quarter ended Sept. 30.

Mobile Mini Inc. Wednesday reported a decline in both revenue and earnings for its third quarter ended Sept. 30.

Pinnacle West reports increased profits, revenue in Q3

Pinnacle West Capital Corp. reported increased revenue and net income in the third quarter, the result of a partial rate increase, lower operational costs, hotter weather and better fuel prices. (PNW)

Pinnacle West Capital Corp. reported increased revenue and net income in the third quarter, the result of a partial rate increase, lower operational costs, hotter weather and better fuel prices. (PNW)

Recession continues to plague Avnet profits

Sales held relatively steady at Avnet Inc. during its first fiscal quarter ended Oct. 3, but net income plunged more than 40 percent. (AVT)

Sales held relatively steady at Avnet Inc. during its first fiscal quarter ended Oct. 3, but net income plunged more than 40 percent. (AVT)

Inventure Group posts 3Q profits

The Inventure Group Inc. Wednesday reported its seventh consecutive quarter of year-over-year earnings growth, with net income up 18 percent from the third quarter a year ago.

The Inventure Group Inc. Wednesday reported its seventh consecutive quarter of year-over-year earnings growth, with net income up 18 percent from the third quarter a year ago.

AZ Republic’s parent company sees profits fall 53%

While Gannett Co. Inc.’s net income was slashed by more than half last quarter, results exceeded the high end of previously announced estimate ranges for revenue, operating cash flow and earnings per share. (GCI)

While Gannett Co. Inc.’s net income was slashed by more than half last quarter, results exceeded the high end of previously announced estimate ranges for revenue, operating cash flow and earnings per share. (GCI)

‘Arizona Republic’ parent company sees profits fall 53%

While Gannett Co. Inc.’s net income was slashed by more than half last quarter, results exceeded the high end of previously announced estimate ranges for revenue, operating cash flow and earnings per share. (GCI)

While Gannett Co. Inc.’s net income was slashed by more than half last quarter, results exceeded the high end of previously announced estimate ranges for revenue, operating cash flow and earnings per share. (GCI)

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