professional wordpress themes

Social SEO Assistance for The New Decade

On April 12, 2010, In SEO, by Nick Stamoulis

Okay, maybe these social SEO tips won’t apply a year from now, but I had to come up with a catchy title for this post
Businesses large and small still struggle to find the connection on how to properly pull together SEO efforts and social media so they work well together to [...]

Okay, maybe these social SEO tips won’t apply a year from now, but I had to come up with a catchy title for this post :)

Businesses large and small still struggle to find the connection on how to properly pull together SEO efforts and social media so they work well together to help grow a business online. The social space has only been around for a short time but users have already figured out how to block out any aggressive spam techniques that might be smacking them in the social communities. People are slowly becoming conditioned to view only what they want so the evidence of requiring a quality approach to communicate is even brighter now. A solid approach in the social space will strengthen your search engine optimization efforts from a branding standpoint. While helping you increase rankings and search exposure.

Here are some social SEO techniques that should be followed closely:

Monitor your Audience: Once you get onto your social network of choice pay close attention by monitoring your audience and see how they interact with each other. Pay close attention to what type of information individuals in the group share with one another. Try taking a unique spin on the current conversations to grab the attention of the group in a different light. If done correctly your audience will spread your word helping you generate great natural links in the search results over time.

Add to the Conversation: If you want to test the waters try adding to a conversation that has a great deal of discussion already. If you are worried about stirring the waters at first try adding something positive that is not to edgy in your industry. This will allow for you to get on the radar screen of your audience allowing them to recognize you even more when they bump into your other efforts that might stem from SEO efforts.

Don’t Be Negative: Nobody likes a negative nancy so keep it clean and positive. Everyone is there to communicate and learn from each other and if enough people learn from you eventually people will talk about you. When people start to learn enough from you they will quote you and mention you in other sources greatly strengthening your SEO efforts.

Search engine optimization is changing and absorbing other related online marketing efforts. Social media is very closely related to SEO and it is vital for all businesses to realize this. They go hand in hand and work more together now than they ever have. As time goes on the marriage between SEO and social media marketing will only grow stronger.

0 Comments
Leave A Response

Tagged with: • • • • • • • • • • • • • • • • • • • • • • • • • • • •
 

Link Building, Do It Right or Don’t Do It At All

On March 18, 2010, In SEO, by Nick Stamoulis

Link building is that dreaded phrase that still to this day confuses the heck out of many people trying to figure out how to proactively market themselves online in the search engines. They hear from one source how they need thousands of links to start ranking and from another source they hear just quality links [...]

Link building is that dreaded phrase that still to this day confuses the heck out of many people trying to figure out how to proactively market themselves online in the search engines. They hear from one source how they need thousands of links to start ranking and from another source they hear just quality links gets the job done. So what is the right answer? In a perfect world you would have an abundance of good quality links pointing from only a variety of targeted authority industry websites.

Just building links for the sake of building links is not going to benefit you or the search engines. Links that sit on irrelevant websites can actually hurt you a great deal over time. A link sitting a website that is part of a blog farm is not going to benefit you in any possible way. If you are not sure what a blog farm it is a farm of blogs that a company will use to place links for clients or other websites in order to increase rankings. These blog farms usually have absolutely no strength or power in the search engines but appear to do so. Don’t assume that spending more money is going to get you more quality links. It is not about how much you spend but more so about how good your marketing message is. A promotion that gets your audience talking and bloggers writing will get you much farther than just purchasing a link on a website. Many different businesses take a variety of different approaches in the search engine marketing industry but purchasing links is very frowned upon. Buying a service that generates thousands of links for you is only going to create a mess of your online marketing approach and hurt you in the long run. How good do you really think those thousand links are going to be? Do you think they generate any value to your business?

Link building should always be done with a quality approach. A blog post on an industry related blog that is an authority in your industry is an example of a great link. A major business publication doing a write up on you for their online division is a great link. A “directory blaster” is a horrible way to generate links and should be avoided at all costs. Link building should be conducted using a strategy and a schedule and not with a number goal. A combination of a variety of monthly efforts is an approach that will help you climb in the search results over time.

0 Comments
Leave A Response

Tagged with: • • • • • • • • • • • • • • • • • • • • • • • • •
 

Are you a Marketing SEO or a Technical SEO?

On January 26, 2010, In SEO, by Nick Stamoulis

There are many different ways to achieve good quality search engine optimization results online. When SEO was first introduced about ten years ago the approach was a very technical one. It came down to things looking like a science project rather than true marketing. Over the years there has been a slow transition. The search [...]

There are many different ways to achieve good quality search engine optimization results online. When SEO was first introduced about ten years ago the approach was a very technical one. It came down to things looking like a science project rather than true marketing. Over the years there has been a slow transition. The search engines where never supposed to be manipulated by a mathematical approach in order to get things to rank well. As the transition occurs it will be important to figure out what type of SEO you are. Do you like to market a business and build it through a variety of online marketing approaches or do you like to take a much more technical approach with your links?

Whichever approach you chose it is important to realize that the search engines are constantly evolving and moving away from a technical approach. As they grow their focus on offering the cleanest and most relevant information this will only become stronger. The search engines are already showing signs of rewarding those who market a business with the means of growing a business through a variety of quality online marketing and branding efforts rather than just putting a number value on how many links one can achieve. A technical approach is what the search engines are really trying to move away from. If you are an online marketer the search engines want to see you build rankings from building your brand online not through finding loop holes. Things like online PR announcing newsworthy topics and positioning yourself as an industry expert through proactive article marketing. Things a real business would do to market themselves if the internet never existed. Search engines want to see a heavy focus on social media marketing as well. Social media marketing takes time with a quality approach so no fly by night who wants to generate a specific number of links is going to take their time to actually communicate with their audience online through a series of conversations. The technical SEO approach has a shelf life that will soon expire. Those ridiculous promises of thousand of directories or “article blasters” will soon be a thing of the past.

0 Comments
Leave A Response

Tagged with: • • • • • • • • • • • • • • • • • • • • • • • • • • • •
 

Seth Godin: Sliced Bread

Malcolm Gladwell: Outliers

Anthony Parinello: Your Price is Too High