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SEO Industry Advice – Understand Your Client!

On February 3, 2010, In SEO, by Nick Stamoulis

During tough economic times it is very easy to want to take on every client possible in order to keep things moving. If you want your business to be profitable you must really understand your client’s needs and goals ahead of time. You really have to understand their needs along with their expectations before [...]

During tough economic times it is very easy to want to take on every client possible in order to keep things moving. If you want your business to be profitable you must really understand your client’s needs and goals ahead of time. You really have to understand their needs along with their expectations before you take them on as a client.

Make sure to clearly go over your process and procedures so that down the road no hiccups occur. Communication right out of the gate is the most important part of taking on a new client. If communication is not established right from the initial process than the relationship will never strengthen. You can’t build a relationship just over email. It is important to understand their goals clearly. You can’t assume that every client wants the same thing. Some are looking to increase sales and some are more worried about online branding, two very different goals that require different steps. If you don’t clearly differentiate their goals in the early stages then your campaign could lead to a disgruntled client. Once you hit this stage it is very difficult to exit this stage without some real teeth pulling efforts. Take the time to understand the history of the business. Things like how long they have been in business and if they have ever worked with an SEO firm in the past. Take the time to learn the technology of the website. Will it mesh with your team? Do you actually have the capabilities to make the necessary changes on that particular website?

These are all questions you should be asking yourself before you take on a new search engine optimization client. If you don’t take the time prior you could find yourself loosing valuable resources down the road. Go over the project with your team. Get their input to make sure this is a client that could fit well with the culture of the company. There are plenty of firms out there that will take on the client if you can’t. The client will most likely appreciate your truthfulness and you never know what it could lead into down the road. If you take on a client that is clearly not right for you than you could end up with a reputation management issue for yourself down the road. We all know all know how difficult those can be to take care of once they have started to snowball.

Setting Up Feedburner for SEO

On December 28, 2009, In SEO, by Search Engine Optimization, Google Optimization - RSS Feeds

You learned the basics of Feedburner and its relationship to SEO in the first part of this two-part series. Now in the second part you will learn the detailed technical procedures for integrating Feedburner with your website to maximize subscribers and also increase the chance of getting organic links….

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Facebook Marketing – Rules of Engagement

On December 16, 2009, In SEO, Social Media Marketing, by Guest Authors

In the last article on Facebook we looked at the 7 Fatal Sins that will Kill your Facebook Marketing Strategy. In this article I am going to talk about things that You need to focus on to build out a super successful network of people who listen to and respect you. Following is my list [...]

In the last article on Facebook we looked at the 7 Fatal Sins that will Kill your Facebook Marketing Strategy. In this article I am going to talk about things that You need to focus on to build out a super successful network of people who listen to and respect you. Following is my list of 7 Must Do’s to Maximize your Facebook Marketing experience… use them and prosper!

1. Relationship first / Business Second – Get this one wrong and you will never build significant influence and your time will be better spent somewhere else. Your primary goal on Facebook MUST be to build relationships and to build rapport with your new friends. So how do you do this? Simple; comment on their stuff, interact with them, get to know them and read their profile etc. Just show genuine interest

2. Concentrate on Quality not Quantity – Many folks get on Facebook and try to add as many people as possible. Instead slow down and be sure to build rapport with your new friends. A smaller more connected group will outperform and more importantly out value a larger less connected following. Please do not underestimate or try to circumvent this part of the process. A good idea is to start with a very small Core group of people that are ‘Influencers’ in your niche. Build a relationship with them and then build out from there.

3. Protect your Reputation at all Costs – Your most valuable asset in Social Media is your Reputation. Make sure you rise up as the go to person in your industry or niche. 67% of people will consult with social media sites for recommendations BEFORE they buy anything, so you want to build the reputation of someone that people trust and go to for advice. Don’t give into the allure of spamming for a quick buck. Not only it doesn’t work, but you’ll kill your reputation and a bad reputation is very, very hard to turn around.

4. Be Authentic – Be a real person. It’s ok to be vulnerable and to show your shortcomings; this tells people that you are truthful and genuine. People will be able to connect with you at a deeper level and the trust will build exponentially. In other words you do not need to be nor should you be Perfect. Be yourself; like attracts like. Believe in YOU.

5. Transparency is Paramount – There is nowhere to hide online anymore so don’t try to. If you don’t like a product or service don’t Promote it just to make a quick buck as it will come back to haunt you. You’ll slowly lose your influence and your social power will disappear. You will find less and less response and interaction as people realize that you are not always sharing the full story. Shadiness will lead to mis-trust.

6. Follow Through – When you set out to do something follow through with it. If you make a statement make sure you see it through. People are watching you. The great thing is 9 out of 10 people will never see anything through so you jump above 90% by just seeing your task through to the end. It is very important in the eyes of your followers. Be a man or woman of your word.

7. Be Interested not Interesting – The most important person in the world to your follower is YOUR FOLLOWER! So what does that mean? Be interested in them! Listen more and preach less. People are most interested in themselves so indulge a little. Ask people Where are you from / What do you do / Who do you know. This will expose commonalities, connections and similar interests. Think of benefits for THEM in your communication.

The above 7 items will ensure you build significant influence. By taking the time to do things right you will be enriching the lives of others and in doing so enriching your own. This represents the mindset you need to have to build a mutually beneficial relationship with your expanding Facebook Network. In future articles I will get in to the details of exactly what you can do to market yourself on Facebook. Just keep in mind that the preceding points should govern everything else you do there.

About the Author : Roger Silen, to learn the next Facebook Marketing steps, now that you have the Mindset down, visit Facebook Marketing Strategy where I show all my Facebook Marketing Secrets.