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Search Marketing is More Than Search Results

On March 21, 2010, In SEO, by Nick Stamoulis

Search engine marketing and optimization is not just for increasing search engine rankings. It is important to understand that once you believe in the power of SEO your mindset will begin to change and evolve into something much different. Eventually your thought process will move past just reaching search rankings and really building your business [...]

Here are some advanced topics to increase your online brand building efforts:

Niche Industry Forums – Forums where one of the oldest forms of internet communication and still hold a tremendous amount of marketing and SEO value. Since many forums are much older your URL will be sitting on a nicely aged domain which is a great benefit. Some forums are still very heavily trafficked and if you find threads that you can really answer and participate in the conversation you can deliver some really nicely targeted website traffic to your website.

Video Sharing Sites – I know many of us have video sitting on video sharing websites already but how many of you actually use the features of the video sharing websites? YouTube and Vimeo both have powerful networking capabilities. Both have the ability to make friend requests and both have the ability to become highly visible in search results. It will take some time to sift around through the data but try making your way through the field of contacts on YouTube and Vimeo and start connecting with your audience in a different light.

User Generated Content – If you have an established website that already receives a generous amount of traffic user generated content can bring you loads of great SEO benefits. Everything from guest blog writers to product reviews can really help you increase your content amount along with generating a great deal of new web traffic.

Business Blog – Every website can benefit from have a business blog integrated into the structure of the site. Even if it is only updated a few times a month it allows a website to grow in size and strength. Over time that size and strength will allow the website to be much more visible in the search engines.

Search engine optimization does not stop at just rankings any longer. Years ago that was the name of the game but now you must take an advanced approach to marketing yourself online. SEO has become a branding game now so marketing your website as a business is vital regardless of what you offer.

An SEO Recipe is a Recipe for Disaster

On March 1, 2010, In SEO, by Nick Stamoulis

I saw a funny forum post this morning about a person asking the community in a an online marketing for the best SEO recipe. That person is already dead in the water right from the start. Let’s take a step back and emphasize how important taking a marketing approach really is when conducting a search engine optimization campaign for your business or website. When you start off asking for a recipe for your search engine optimization program, you are really setting yourself up for disaster. Your search engine optimization should never look like a science project.

The search engines have been evolving since their birth many years ago. When they first came on the scene, instantly many highly technical “marketers” started manipulating the algorithm to get web pages to appear high up in search results. Search engines really dislike it when people do this. Over time they have consistently tweaked and changed their algorithm to get these people to stop manipulating the system to get their bogus web pages to rank. Some have disappeared and some have evolved to find new loop holes in the system. Remember that rankings alone do not generate business. Rankings are just one factor out of a basket filled with other marketing factors that should be utilized as well. Online shoppers are changing drastically. Over the last few years during the economic down turn many people have realized that they need to change their shopping behaviors. Many have already made the change in slowing down spending affecting the way people market their businesses. Making many technical sweeping changes to get your website to rank is not the answer you need. Online customers want to bump in your pay per click ad, they want to see you communicating with your audience online, they want to see you branding yourself and making at attempt to be visible in front of them in many different ways before they decide to call you or pull out their credit card to make a purchase on your website.

The evolution of the search engine and the relationship it has with online customers is rapidly evolving. You should not be looking for an SEO “recipe” but rather an SEO internet marketing plan to help grow your business. SEO and marketing together are very powerful. They create many multiple quality pathways and links pointing to your website that can really generate a great deal of targeted traffic to any website.

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Study Results: Search Engines, Meta Robots Tag and Robots.txt

On November 30, 2009, In SEO, by Search Engine Optimization, Google Optimization - RSS Feeds

Welcome to the second part of a two-part series that tests search engine reactions to the meta robots tag and robots.txt. In this part the results of the experiment and testing we set up in the first part will be presented. For details about the experiment background setup of the test pages and user-agents please refer to the first part. You need to have read it very carefully to easily understand this one….

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Tagged with: arizona search engine optimization • arizona SEO • Building Software • Deploying Software • Meta Robots • Meta Tag • phoenix marketing • phoenix SEO • professional search engine optimization • Results Search • Robots Txt • scottsdale marketing firm • search engine • search engine optimization • search engines • Search Robots • seo consultant • seo expert • Test Pages

Google Drops “Search within results” Search Box?

On November 25, 2009, In SEO, by rustybrick

Back in March 2008, Google began testing search boxes in the search results, it was later seen more often as Google began to like the tests they have seen from it.

Now, it seems like it is gone for most queries. I still see it for a search on new york times, but it is gone for searches like amazon.com or ebay.

Here is an older picture of how that looked:

Now, this box does not show up.

There are some complaints about this not showing up for most searches at Google Web Search Help.

Forum discussion at Google Web Search Help.

Back in March 2008, Google began testing search boxes in the search results, it was later seen more often as Google began to like the tests they have seen from it.

Now, it seems like it is gone for most queries. I still see it for a search on new york times, but it is gone for searches like amazon.com or ebay.

Here is an older picture of how that looked:

Now, this box does not show up.

There are some complaints about this not showing up for most searches at Google Web Search Help.

Forum discussion at Google Web Search Help.

Tagged with: Amazon • arizona search engine optimization • arizona SEO • Ebay • Forum Discussion • google • Google Search • Google Web • Help Forum • New York Times • phoenix SEO • phoenix web design • professional search engine optimization • Queries • Results Search • scottsdale website design • Search Box • Search Boxes • search engine optimization • Search Results • seo consultant • seo expert • Web Help • Web Search

Google Social Search Not Very Local Yet

On October 26, 2009, In SEO, by Andrew Shotland

I just checked out Google’s new Social Search experiment. The idea is that Google can index information from your social network and display relevant content in your search results. For more detail read Danny Sullivan’s post on the launch. Here’s Danny’s summary scenario on how the system could work:

Google sees I have a friend on [...]

Google sees I have a friend on Twitter
That friend links to their blog from their Twitter profile
Google understands that they are connected to that blog
The friend’s blog has a link to their Flickr account
Google may understand, then, that the person I know on Twitter is also related to their Flickr account, even if that account wasn’t listed on their Twitter profile

I tried it out for a number of local seo and local search queries and it seems like the system still has a ways to go before it gets local.

Search Query = “local seo”

Now I am a big fan of Lyndoman, Chuck Reynolds (thanks again for the Wave invite!) & Bill Hartzer, but I am curious why these guys show up as most relevant to my “local seo” query. I would have thought that anyone with a social profile connected to the top results in Google for local seo would be in there, but it looks like some combination of Gmail connection plus the strength of the profile’s social network is a big factor here. There are few of us who can out-social Lyndoman and Bill has been a fixture in SEO circles for a long time so his network is likely huge and filled with others with large networks. I am guessing Chuck’s Google Wave connection puts him over the top for me.

Search Queries = “local search engine optimization”, “local search optimization”
No social search results.

Search Queries = “pizza”

Looks like Chuck likes pictures of food. Perhaps no one in my social net lives near me or has written a review of a local pizza joint, but you’d figure if Google shows a 7 pack for a query that the social results would also have some local intent.

I tried a number of other local searches, particularly those that targeted categories and profile names of nearby businesses that I am connected to on Twitter and came up empty-handed every time.

Google Social Search is obviously very new and I am guessing they will get better at surfacing relevant local content as they develop the service.

Bottom Line: This is a big deal. When Insider Pages, Yelp & JudysBook first started the goal was to make social recommendations a centerpiece of the search experience. Now Google appears on the path to making it actually happen (note to Google – I think Judysbook has a trademark you might want to check out). I think this brings up a lot of opportunity in the local search arena – and a lot of potential for spam – if a spammer can infiltrate your social net they should be able to easily surface for a number of local queries where your real network has no data, which at the get-go should be 90% of all queries.

My advice to all of you local search optimizers out there – for now keep your friends close, and keep your friends with strong social profiles who can get ranked for those local search queries even closer