Every few years Google will go through a rather large and drastic algorithm tweak that leaves everyone in the industry running around and scrambling to try to fix any rankings their websites or their client’s websites might lose. There is a great deal of chatter in the industry lately that website load time is going to be a large factor for website rankings. Matt Cutts from Google has said that as it will be important it will not be a major factor yet. Matt describes it in a little more detail in the video below:
Google’s ultimate continuous goal with or without any search engine updates is to increase the speed and efficiency of the search engines which is always a very important aspect of anything technical and online. You really can’t blame Google for wanting to make their search engines highly efficient and lighting quick. After all it is all about the user experience when it comes to using a search engine and if over time the results take longer and longer to appear people will eventually be turned off. Is the search engine optimization industry just getting paranoid? Maybe a little bit but at the end of the day it is still really important to have a very quick and efficient website regardless of what Google says will be a ranking factor.
Every few years Google will go through a rather large and drastic algorithm tweak that leaves everyone in the industry running around and scrambling to try to fix any rankings their websites or their client’s websites might lose. There is a great deal of chatter in the industry lately that website load time is going [...]
Somewhere over the last few years the search engine optimization industry went in many different directions at the same time. Take ten industry people and each might have a different view point or approach when it comes to search engine optimziation, why is that? Isn’t the goal across the board the same? What else could [...]
Somewhere over the last few years the search engine optimization industry went in many different directions at the same time. Take ten industry people and each might have a different view point or approach when it comes to search engine optimziation, why is that? Isn’t the goal across the board the same? What else could the goal be besides building up a business or website online?
Like everything else in a young and rapidly growing industry fundament things often times break down over time requiring a revamp or clean up to get things back on track and working how they were initially designed to work. Is the search engine marketing industry going to have to go through a clean up phase? Often times I speak with potential clients and they have been badly burned or seriously confused on how or why they need SEO for their business to grow online. The whole concept of search engine optimization should have a general theme across all vertical markets and cause very little confusion. I think in the next few years or maybe sooner we will see some very significant changes to how these online marketing efforts are handled. Who knows they might even come sooner than we think. With Google coming out with one of its most important search engine updates in the next month or so we will all likely see a significant change in how search engine results display information. This is still a very young industry and will most likely go through many rounds of significant changes and improvements but the abuse has taken its toll on not just the search engines but also many of the businesses and with the social element growing stronger each day the race to include social chatter in search results is on.
This is a very quick moving industry. A change in the search engines can happen one morning creating a domino effect for some time to come. What Bing and Google need to understand is that when done correctly an SEO expert is only helping in organization and clean up of the online information. A nice written meta tag and description is going to be much more helpful from a user stand point than one that is almost blank. The problem is getting the entire search engine marketing industry on the same page. I think it will happen and we are already seeing the wheels spinning for these changes in the industry to occur.