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Things to Slow Down Your SEO Progress

On May 9, 2010, In SEO, by Nick Stamoulis

If you have been an internet marketing specialist for some time now you will know that there is a great deal of constant learning required to get the job done right. You have to be willing to learn almost every day because the search game is consistently changing. Reading daily industry sources and blogs will [...]

If you have been an internet marketing specialist for some time now you will know that there is a great deal of constant learning required to get the job done right. You have to be willing to learn almost every day because the search game is consistently changing. Reading daily industry sources and blogs will be vital for any online success.


Let’s take a look at some ways SEO efforts are cut short and slow down overall progress:

1. Lack of Knowledge:
As an internet marketer I am reading blogs almost every single day. Keep yourself up to date with all the newest methods of marketing and online exposure is important. Applying new marketing efforts online is the only way you are going to either stay in front of your competition or beat them in the search marketing game.

2. Old-fashioned Techniques:
If you are still relying on techniques done from 2005 you’re not going to last very long in the search industry. Things have changed quite a bit and they continue to change drastically year after year. The search engines have evolved and it is even more important to utilize all the newest trends and techniques to market a website in today’s business space.

3. Messing Up Step 1:
Website optimization should be the very first marketing effort any website should be doing before they venture out and start marketing their business online. This doesn’t mean just optimizing it for certain keywords. This means optimizing it for the right keywords along with changing or tweaking any conversion metrics on the website. If your conversion metrics are not in place then what do you think is going to happen to your visitors when they land on your website? Not much.

As an internet marketer you have to always be sharpening your skills when it comes to SEO. Search engine marketing requires varying up the approach and customizing things for every client. Keeping your skills sharp and up to date is a must to make the serious marketing impacts that many people are looking for. As soon as you step back and feel like you don’t have to learn anything anymore is when things start to slow down and really become sour on your online visibility. Your websites and your client’s website will begin to feel the effects of this slow down so it is important to keep your knowledge tight and your techniques even tighter.

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Are Yahoo Snippets Good As Google Snippets?

On December 5, 2009, In SEO, by Nick Stamoulis

We’ve discussed Google’s snippets before. But few people discuss Yahoo! snippets. Maybe the search community has written Yahoo! off as irrelevant?
Regardless of what any of us think about Yahoo!, they are still a part of the search game. And I’d say a major part since they are still the second largest search engine around. Recently, [...]

We’ve discussed Google’s snippets before. But few people discuss Yahoo! snippets. Maybe the search community has written Yahoo! off as irrelevant?

Regardless of what any of us think about Yahoo!, they are still a part of the search game. And I’d say a major part since they are still the second largest search engine around. Recently, SEO By The Sea wrote a blog post detailing a patent application regarding a method for selecting a snippet for a search page. Bill Slawkski, as usual, has some interesting insight.

The gist of Yahoo! patent application boils down to three things:

* A query-independent relevance for each line of text – a degree to which the line of text of the document summarizes the document.
* A query-dependent relevance of each of the lines of text – a relevance of the line of text to the query.
* The intent behind a query.

It’s interesting to note that keywords and semantic language are not mentioned here at all. Rather, Yahoo! focuses on two types of relevance – query dependent and query independent.

The query dependent relevance is a reference to how many times a query might appear within a line of text on a web page. It might also be a percentage of the query terms that appear in a line of text. In other words, if a line of text has 10 words and a query of 4 words turns up all 4 words in that line of text, that would be pretty high.

But the one I find interesting is this:

Whether the query is a substring of the line of text.

It’s really simple, but if you query a six-word query string and that entire six-word string shows up in a line of text on a web page, that’s pretty significant. I think it’s significant for all the search engines and I’d be surprised if a web page that met that query substring for a particular page didn’t rank that page at No. 1, or close to it, for the query. I mean, the odds of any one web page (out of millions) having the exact six word query string (with all the words in the right order) that a random searcher enters into a search box are phenomenally low.

Sorry to say, that’s not particularly sophisticated when you think about it. But the technology to make it happen is. And I think Yahoo! has some pretty sophisticated technology tools. Still, Google is light years ahead of them. I think it may be because Google started out light years ahead.

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