By Theo McLanahan

Having a podcast is a fun and exciting way to grow your website traffic and connect with your customers. Just like your website, a podcast still needs to be marketed so people will find it. If you create a podcast and just stick it on the internet, it won’t attract much traffic.

There are many different ways to market your business podcast. If you’re looking at growing your list at the same time, you might opt to keep your podcast private. This is easy to do- set up a mailing list within your autoresponder for your podcast subscribers. Include the link to sign up on your website. (more…)