Press releases have some unique characteristics that can contribute to an increase in search engine positioning for your site. They are similar in many ways to pages that use search engine copywriting techniques. They have a narrow focus, include copy that deals with one specific topic, incorporate the use of key phrases and use keyword-rich headlines.
Usually, people either do not like or do not have the time to read poorly written content. Therefore, when you are writing an optimised press release, it is essential that you write with concise language, correct grammar and credibility. Besides increasing readership, you will make the search engines very happy, which is exactly what you are looking for! (more…)