Building Directory Links: A Valuable SEO Tactic?

One of the longest-tenured tactics in link building is to build links within topical free and paid directories. Is that still a valuable SEO tactic? …

One of the longest-tenured tactics in link building is to build links within topical free and paid directories. Is that still a valuable SEO tactic? …

A Modest Proposal: Technology in Search

Many times, clients have been wowed by technology, but later dissatisfied with the service and strategy they received. Those are the ones who realized they should have paid more attention to the people presenting instead of the technology. …

Many times, clients have been wowed by technology, but later dissatisfied with the service and strategy they received. Those are the ones who realized they should have paid more attention to the people presenting instead of the technology. …

SearchDay | Re-Thinking Link Building

Today’s search engine marketing news and opinion: Re-Thinking Link Building; Microsoft Steals Tiny Share from Yahoo; Welcome to Your Google-Branded Life; and more. …

Today’s search engine marketing news and opinion: Re-Thinking Link Building; Microsoft Steals Tiny Share from Yahoo; Welcome to Your Google-Branded Life; and more. …

Re-Thinking Link Building

I’ve yet to meet anyone who loves to chase down links, and the time involved can become costly. Is passing the task off to interns or outsourcing this important task to India the answer? …

I’ve yet to meet anyone who loves to chase down links, and the time involved can become costly. Is passing the task off to interns or outsourcing this important task to India the answer? …

Can Crowd Sourcing Deliver Effective International SEO?

Does it make sense to outsource your translation, and therefore your search engine optimization efforts, to a bunch of well-meaning volunteers? Crowd sourcing may not be all it seems, especially when it comes to international SEO. …

Does it make sense to outsource your translation, and therefore your search engine optimization efforts, to a bunch of well-meaning volunteers? Crowd sourcing may not be all it seems, especially when it comes to international SEO. …

What Can We Learn from Billy Mays?

Billy Mays was the king of the As Seen on TV pitch. Mock him all you want, but there’s a lot in Mays’ legacy that can be used to mold an effective search campaign that builds your brand and drives action. …

Billy Mays was the king of the As Seen on TV pitch. Mock him all you want, but there’s a lot in Mays’ legacy that can be used to mold an effective search campaign that builds your brand and drives action. …

Should You Still Use Nofollow?

Recent changes in the processing of the nofollow attribute have caused consternation and concern among many publishers. How should you adapt your on-page SEO strategy? …

Recent changes in the processing of the nofollow attribute have caused consternation and concern among many publishers. How should you adapt your on-page SEO strategy? …

Be Stubborn With Your Social Media Vision, but Flexible With Your Plan

The difference between a social media vision and plan is quite simple. The vision is the goal, where you want to get to. The plan is composed of the tactical pieces that will help you get there. …

The difference between a social media vision and plan is quite simple. The vision is the goal, where you want to get to. The plan is composed of the tactical pieces that will help you get there. …

PPC Bid Management 101

There is a healthy debate out there on whether or not bid management tools are really effective. It comes down to the complexity of your campaigns and whether or not using a bid management tool will help you save time and money. …

There is a healthy debate out there on whether or not bid management tools are really effective. It comes down to the complexity of your campaigns and whether or not using a bid management tool will help you save time and money. …

Search Engine Optimization Revealed – Keep It Simple and Content is King!

by William Lund You as a webmaster want search engines to rank your website at the top of the search results for certain key words. Just like millions of other webmasters. So how do you convince the search engines that your website deserves a high ranking when those keywords are searched for? The simple truth [...]

by William Lund

You as a webmaster want search engines to rank your website at the top of the search results for certain key words. Just like millions of other webmasters.

So how do you convince the search engines that your website deserves a high ranking when those keywords are searched for? The simple truth is you must have really good content. Content that provides the information being searched for in a simple straight forward manner.

If you want the search engines to think your site is important, then you need to make it important for humans. You need (more…)

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