Tools - Arizona SEO | Phoenix SEO

Global Map of Social Networking [INFOGRAPHIC]

On June 21, 2011, In SEO, by Scott Monty

Last July, I covered the work of Global Web Index, which offered a quick glimpse of data for global social network usage, which they called Global Web Index LITE.Today, they shared their latest work with me – an infographic. The Global Map of Social Ne…

Last July, I covered the work of Global Web Index, which offered a quick glimpse of data for global social network usage, which they called Global Web Index LITE.

Today, they shared their latest work with me – an infographic. The Global Map of Social Networking 2011 shows the size of active social networkers for each regional market and then segments them into three behavior types: messagers and mailers, joiners and creators of groups, and content sharers.

Here’s the entire graphic as a Slidehshare embed:

Global Map of Social Networking – GlobalWebIndex – June 2011

You can also download the PDF directly from Global Web Index’s website.

The legend that outlines social network penetration by country, enlarged for more clarity:

Are there any surprises for you in here? From the planning that I see many companies doing – not only in their marketing and communications efforts, but in their actual product planning and manufacturing – the BRIC markets (Brazil, Russia, India and China) are essential. That’s borne out here as well – although it should be noted that Facebook has very little penetration into Russia and China currently.

To me, it’s interesting to look at markets like Mexico, Italy, India, Russia, Malaysia and the Phillipines, where there is a greater percentage of people sharing content rather than those simply sending messages. This means that you need to have a content plan that enables active sharing of content – photos, videos, embeddable documents and slides, etc.

If you’re in a global business, how does this infographic make you think about your plans? If you’re based in a single market, how do the numbers reflect what you’ve seen?
–

Put Some Wind in your SEO Sails

On April 28, 2010, In SEO, by Nick Stamoulis

The days of taking a cookie cutter approach to your SEO optimization are over. You need to be aggressive with everything you do now online so it is important to go above and beyond the typical cookie cutter approach when it comes to marketing your website online. You have to really test SEO efforts and try new things to see what might work better or worse. Every industry has a great deal of competition online so it is important to do everything you can to really stand out in your specific marketplace.

Try these efforts to help increase the effectiveness of your search engine optimization efforts:

Meta Tags: Meta tags are nothing new. You would not believe how many websites I come across where only 30 of the 60 recommended characters are being utilized. Out of those thirty a good portion is just a company name. There is a significant amount of room for improvement if only 30 are being used up. You want to maximize the 60 character limit for the meta tags and the 160 character limit for the meta tag descriptions. Don’t short change yourself by not maxing out these locations for keywords and useful text. Meta tags don’t create rankings but they do guide your website to the direction of the right audience so make sure you have a very strong emphasis on your meta information.

Profiles: Don’t just launch a business profile and walk away from it. Fill it with some nice raw data and information. You should have every field always filled in with something pertaining your business. That doesn’t mean to jam keywords into fields where it doesn’t pertain but fill in the information where it calls for it. Every piece of text within your business profiles is an opportunity for the search engine spiders to read so if you are going to spend the time to launch a variety of business profiles make it worth your time.

Social Tools: We all know that social media is a rather large beast and I am not going to sit here and tell you need to be a part of it but now that search engines are really starting to display rich snippets of social information in the search results it is important that if you are using the platforms you try to use keyword rich text to get your point across. Using filler text will not help your snippets reach search engine visibility if it should happen to make it into the search results.

SEO requires taking that extra step and really thinking about each and every move you are making in the search engines when marketing yourself or your business. Think outside the box and go that extra step and over time you will increase your potential to appear in search results.

Tagged with: affordable search engine optimization • arizona search engine optimization • arizona SEO • audience • Beast • Business Profile • Business Profiles • Character Limit • Cookie Cutter Approach • Information Profiles • Internet Marketing • Marketing Online • Marketplace • Meta Tag • Meta Tags • phoenix SEO • professional search engine optimization • Raw Data • Sails • search engine optimization • Search Engine Spiders • Search Optimization • seo consultant • seo expert • Seo Optimization • Tools • Typical Cookie • Web 3.0

Search Analytics from SES Chicago ’09

On December 7, 2009, In SEO, by rustybrick

Below is live coverage of the Search Analytics from the SES Chicago 2009 conference.

This coverage is provided by Brian Ussery – Beu Blog .

We are using a live blogging tool to provide the real time coverage, please excuse any typos. You can also interact with us and while we are live blogging, so feel free to ask us questions as we blog. We will publish the archive below after the session is completed.

Search Analytics

(12/07/2009)

10:48

Brian Ussery (@beussery):

Welcome to Search Analytics

Search Analytics
Cut to the chase! Use analytics tools to get the specific answers you need about your search marketing campaign’s economic performance, your users’ on-site behaviors, and how to look for major red flags in traffic patterns. This slate of experts will keep you focused rather than poring through hundreds of pages of meaningless statistics.

* Moderator:
Richard Zwicky, Founder & CEO, Enquisite

* Speakers:
Matt Bailey is instructing a one-hour Express Site Clinic entitled “Small Changes, Big Results”
Matthew Bailey, SES Advisory Board & President, Site Logic Marketing
Jim Sterne, Chairman, Web Analytics Association & Founder, eMetrics Marketing Optimization Summit
Dennis R. Mortensen, Director of Data Insights, Yahoo!

Jim leads off

When it comes to analytics the question is what should you use? Answer behavior

Search & Purchase Process

Goal is to optimize process

Optimize a specific process

How to prioritize

-judah phillips

revenue
boss asked for it
doesn’t overwhelm dept
requires analysis

Velleity

hamster wheel analytics

not all visitors are the same > key segmentation what did user want and expect

Monday December 7, 2009 10:48 Brian Ussery (@beussery)

10:53

Brian Ussery (@beussery):

7 segments
- buckets
- Acquisition
- segment bounce rates (ie target “ups” but not UPS)
- segment content (pages people look at before conversion) pair up “boyfriend girlfriend” data
- segment behavior (abandoners, fliters, browsers….)
- segment entry points (right page wrong entry) deeper entry = higher conversion in many cases
- acton (do something)

Thanks Matt

Monday December 7, 2009 10:53 Brian Ussery (@beussery)

10:54

Brian Ussery (@beussery):

Up next is Dennis from Yahoo!

Monday December 7, 2009 10:54 Brian Ussery (@beussery)

11:08

Brian Ussery (@beussery):

Search engine de-Optimization and the bogus celebration of yet another Google organic search lottery winner.

Is the most descriptive snippet of value, maybe not if no conversions. If sites remove themselves from search engines other companies may be forced to come directly for content. Not sure if this is a statement about the Murdoch “affair” or not but interesting to note….

Monday December 7, 2009 11:08 Brian Ussery (@beussery)

11:14

Brian Ussery (@beussery):

Q&A:

Which is better SEO or social for ROI? (question avoided)

Is this the Murdoch model? (Dennis says maybe)

Quesiton about Google DNS? (look at goals)

Monday December 7, 2009 11:14 Brian Ussery (@beussery)