Tweet - Arizona SEO | Phoenix SEO

Oh Look, Twitter Has A Business Strategy

On April 13, 2010, In SEO, Social Media Marketing, by LuisOliveros

Since its inception four years ago and its rise to fame, we’ve always wondered what Twitter ’s business model is. Or if it even has one.
It seems that with the sheer number of individuals and companies gaining popularity and indirectly making money through its real-time platform, the microblogging giant should naturally have at least a [...]

Since its inception four years ago and its rise to fame, we’ve always wondered what Twitter ’s business model is. Or if it even has one.

It seems that with the sheer number of individuals and companies gaining popularity and indirectly making money through its real-time platform, the microblogging giant should naturally have at least a piece of the action. But it felt more like Twitter was taking its sweet time, prompting many to consider its possible fate of being a victim of its own success. That era of a slow and thoughtful approach to monetization, however, ends now as the company unveiled this week what it calls “Promoted Tweets.”

According to the official announcement posted by the microblog’s co-founder Biz Stone on the Twitter Blog , Promoted Tweets are ordinary tweets that businesses and organizations want to highlight to a wider group of users. These will first appear as ordinary tweets visible only to the followers of that specific brand. If the tweet is from an advertising partner, it will eventually upgrade to Promoted status and will now appear at the top of some of Twitter.com’s search results pages. It will still retain regular tweet functionality like replying, Retweeting and favoriting.

“Since all Promoted Tweets are organic Tweets, there is not a single “ad” in our Promoted Tweets platform that isn’t already an organic part of Twitter.” Stone clarifies. “This is distinct from both traditional search advertising and more recent social advertising.”

As of writing, Twitter lists international brands such as Red Bull , Sony Pictures and Starbucks , along with Best Buy and Virgin America , as the first wave of advertising partners.

Apparently, this is merely phase one of the program and is has only been rolled out to give the Twitter an understanding of the resonance of Promoted Tweets, user experience response and gauge advertiser value. Stone adds that as it matures, they plan allow it to be displayed by third party Twitter clients and “expand beyond Twitter search, including displaying relevant Promoted Tweets in your timelines in a way that is useful to you.”

Twitter also believes that Promoted Tweets will be useful for its users since they will be relevant with their search queries. We tested this by searching for Red Bull and it indeed yielded Promoted Tweets but didn’t do so when we searched for tweets about the band Weezer . If it retains this unobtrusive yet useful nature, Twitter can expect continuous support from its users while seeing more and more brands signing up in the coming months.

“This announcement is a long time coming and we’re thrilled to finally be able to share it with you. As this project matures, there will be more to talk about. We will learn a lot as the program grows.” Stone, furthermore, said.

Saturday Link Round Up (03-13-10)

On March 13, 2010, In SEO, Social Media Marketing, by SMMdotcom

In the continuing battle for strong online presence, Twitter is by far the most important weapon in your social media arsenal. More than half the world uses the social media platform. To be able to successfully tap into that community can make all the difference for your brand or business. For this week’s Saturday Link Round Up, we’ve assembled a list of great articles that can help your get Twitter working for you, from the best way to compose your tweets to proper use of hashtags .

How to Write the Perfect Tweet

Remember that Twitter is still considered more as a personal microblogging platform than as marketing medium. Send off the wrong vibes and you just might end up being ignored, even rejected, rather than followed. Twitterism provides some great advice on how to write the perfect tweet.

How to Retweet: A Simple Guide

Retweets and @replies breathe life into your Twitter. They make your account more personal and approachable. In excess, however, they reflect the opposite image. AJ Vaynerchuk’s tips, though old are not outdated. Except maybe, “RT” is more practical to use than “Retweet:” as a label.

HOW TO: Use Twitter Hashtags for Business

Mashable has always been one of our favorite sources for social media news and wisdom. Here, Mashable contributor Josh Catone sheds some light on the popular function known as hashtags and how they can be utilized to build your business.

How to Use Twitter “Follow Friday” Effectively

One hashtag twitter trend that has turned into an entity all its own is #FollowFriday. Michaelé Harrington presents how participating in the cult trend can help boost your online presence.

To Schedule Tweets or No? Two Reasons You Should.

There are pros and cons in scheduling tweets. The cons only show up when you exploit the function too much. Here, Kiesha Easley shares here solution for scheduling tweets without the risk of losing followers.

Tagged with: Aj • arizona search engine optimization • arizona SEO • Arsenal • Contributor • Cult • Followers • Half The World • Harrington • Josh Catone • marketing • Mashable • Media News • Media Platform • phoenix SEO • Presence • professional search engine optimization • Pros And Cons • Risk • search engine optimization • seo consultant • seo expert • social media for business • social media marketing plan • social media strategies • Tweet • Tweets • twitter • Vibes • Wisdom • Wordpress Tips

Seesmic for Blackberry – Google Map, Picture Preview and ReTweet

On January 17, 2010, In SEO, Social Media Marketing, by Social Guy

Experience Twitter on your Blackberry with searches, lists, retweets, picture preview, Google maps geo-location and other powerful features. Point your blackberry to http://m.seesmic.com to get Seesmic within minutes.
Dedicated to listening to our community of users, we are happy to share that we have incorporated a set of features in the newest version of our Blackberry [...]

Dedicated to listening to our community of users, we are happy to share that we have incorporated a set of features in the newest version of our Blackberry application that will make your Twitter experience easier and helpful. Thanks to our user’s feedback and suggestions, we updated Seesmic for Blackberry with the following features:

ReTweets and Quote function
Seesmic for Blackberry has the new Twitter Retweet (RT) function, which allows you to officially RT a message. Apart from ReTweeting and viewing RTs in your timeline, you can see who ReTweeted you, which RTs you have done and which RTs were sent to you. If you also want to retweet, but also maintain the original message to edit, you can opt for the Quote feature, which integrates the quoted user at the end of the tweet.

Picture Preview
We are excited to share that you can now see picture previews for image services within your timeline. Also, the same feature is included in the actual tweet Details view.

Google Map Location
Seesmic for BlackBerry users will now be able to see a detailed Google Map Location in their tweets. This feature reads the location as set in Twitter Geo location. Users can just go to tweet details and a precise Google Map of the place it was sent from, will appear.

BIS-B Connection
Seesmic BlackBerry now becomes available to all mobile users, regardless of their Internet connection. Users who are using BIS-B mobile Internet network, will now be able to do so and enjoy Seesmic’s feature.

These integrated updates of Seesmic for BlackBerry maintain the appeal and functionality of the application. With your help and support, we willl continue to add features and improvements to make Seesmic the best application for mobile, web and desktop!

Tagged with: arizona search engine optimization • arizona SEO • B Mobile • Blackberry • Feedback And Suggestions • functionality • google • Google Map • Google Picture • Image Services • Internet Connection Users • Internet Network • Maps • Mobile Internet • Mobile Users • Mobile Web • Original Message • phoe • phoenix search enging optimization • phoenix SEO • phoenix web design • professional search engine optimization • Rts • scottsdale search engine optimization • search engine optimization • seo consultant • seo expert • social media promotion • Timeline • Tweet • Tweets • twitter • wordpress magazine design

Want To Rank High in Google’s Real Time Search? Get More Twitter Followers

On January 14, 2010, In SEO, by rustybrick

A month ago, Google added real-time search results in the form of Tweets from Twitter and other real-time search related sources. Yesterday at Search Engine Land I covered an interview with Amit Singhal of Google via Technology Review. The interview explains how Google ranks those real-time search results – on some level.

Want to rank high in those Google real-time results? It seems like all you need is a lot of followers and you should be set.

From the interview:

“One user following another in social media is analogous to one page linking to another on the Web. Both are a form of recommendation,” Singhal says. “As high-quality pages link to another page on the Web, the quality of the linked-to page goes up. Likewise, in social media, as established users follow another user, the quality of the followed user goes up as well.”

Obviously, Google needs to figure out the value of the followers of followers, but that shouldn’t be too hard in this equation.

Another interesting point was in regards to the use of hashtags in Tweets. The interview wrote that hashtags may “serve as red flags to lower tweet quality and attract spam-like content.”

Of course, this does not mean anything you Tweet will show up in Google’s search results. For that, they need to be trending topics, and a good way to see what is trending is to look at Google Trends.

Honestly, there are some interesting thoughts in the comments on my post at Search Engine Land.

Forum discussion at WebmasterWorldand Google Web Search Help.

Want to rank high in those Google real-time results? It seems like all you need is a lot of followers and you should be set.

From the interview:

“One user following another in social media is analogous to one page linking to another on the Web. Both are a form of recommendation,” Singhal says. “As high-quality pages link to another page on the Web, the quality of the linked-to page goes up. Likewise, in social media, as established users follow another user, the quality of the followed user goes up as well.”

Obviously, Google needs to figure out the value of the followers of followers, but that shouldn’t be too hard in this equation.

Another interesting point was in regards to the use of hashtags in Tweets. The interview wrote that hashtags may “serve as red flags to lower tweet quality and attract spam-like content.”

Honestly, there are some interesting thoughts in the comments on my post at Search Engine Land.

Forum discussion at WebmasterWorldand Google Web Search Help.

Tagged with: arizona search engine optimization • arizona SEO • Followers • Forum Discussion • google • Google Search • Google Trends • Google Web • High Quality • Interview One • Land Forum • phoenix SEO • phoenix web design • professional search engine optimization • Real Time • Red Flags • scottsdale website design • search engine • search engine optimization • seo consultant • seo expert • Singhal • Time Results • Time Search • Tweet • Tweets • twitter • Web Search • Webmasterworld

Doing the “Digital Cleanse”: no Twitter for a week

On January 1, 2010, In SEO, by Matt Cutts

John Mayer had a good post about a “digital cleanse.” The idea is to step away from the busy, buzzy world for a week. John mentioned four ideas, but I’m going to try just one: “no use of Twitter or any other social networking site”.
That’s right, I’m going Twitter-free for a week. I don’t really [...]

That’s right, I’m going Twitter-free for a week. I don’t really use Facebook, so that’s not a problem. The only other social networking website I use is FriendFeed, so I’m cutting that out too. To keep me on track this week, here’s what I did:

Tweeted that I was doing the digital cleanse and changed my Bio line to mention that I was doing the digital cleanse.
Removed all Twitter apps from my mobile phone.
Removed the Twitter and FriendFeed shortcuts from Chrome’s new tab page.
Hard-coded a bunch of websites so that I can’t even access them. In Linux, you can type “sudo vi /etc/hosts” and add the following lines:
127.0.0.1 twitter.com 127.0.0.1 www.twitter.com 127.0.0.1 facebook.com 127.0.0.1 www.facebook.com 127.0.0.1 friendfeed.com 127.0.0.1 www.friendfeed.com

What these lines say is “Computer, when you try to use the domain name system (DNS) to resolve twitter.com to an IP address, hard-code the IP address to be 127.0.0.1.” Note that 127.0.0.1 is a special IP address that corresponds to your own computer. In essence, these entries make it impossible to browse to Twitter, Facebook, or FriendFeed. You might need to reboot your computer too for the settings to take effect.

I’m thinking that I might blog a little more now that I’ve stopped tweeting for a week, so I’m doing one extra step–I’m linking my blog in Feedburner so that when I publish a blog post, it will tweet a link to that blog post. Here’s how to do it:
1. Log in to http://feedburner.google.com/ and click on your blog’s feed.
2. Click on the “Publicize” tab and then the “Socialize” service on the left.
3. Add your Twitter account and select the options you want. Here’s how it looks:

Then click “Save” and that’s all you need to do.

So far, I’ve been Twitter-free for twelve hours. In that time, I’ve
- worked out
- taken down our Christmas tree, chopped it into sections and put it out on the street
- typed in three months’ worth of data for a project that I’m working on
- taken down our Christmas lights and packed them away
- stored all our various Christmas decorations
- run a couple loads of laundry
- put out the trash
- gone shopping and had a couple meals with my wife
Oh, and written a blog post. We’ll see how the digital cleanse works for the rest of the week.

Tagged with: Apps • arizona search engine optimization • arizona SEO • blog • Buzzy • Dns Resolve • Domain Name System • Extra Step • Facebook • feedburner • google • Hosts • Ip Address • John Mayer • Linux • Mobile Phone • Networking Website • organic search engine optimization • Own Computer • phoenix SEO • professional search engine optimization • search engine optimization • search engine optimization specialist • seo consultant • seo expert • Shortcuts • Social Networking Site • Tweet • twitter

Free Christmas and New Year’s Eve WordPress Theme

On December 21, 2009, In SEO, Web Design Tips, WordPress, by Smashing Editorial

In this post we release our last freebie for the Christmas and the New Year season: a beautiful Christmas and New Year’s Eve WordPress Theme, designed by Site5.com and released for Smashing Magazine and its readers. The theme is decorated using Smashing Christmas Icon Set and its main goal is to give a blog a very festive, snowy, New Year’s atmosphere. The theme has no particular requirements, except that the WordPress 2.8.5+ should be installed. As usual, the theme is free to use in private and commerical projects.

Download the theme for free! The theme is released under GPL. You can use it for all your projects for free and without any restrictions. Please link to this article if you want to spread the word. You may modify the theme as you wish.

width="650">
width="650"> style="width:650px;"> src="http://creatives.commindo-media.de/static/smashing-magazine-advertisement.gif" alt="Smashing-magazine-advertisement in Free Christmas and New Years Eve WordPress Theme" border="0" /> /> href="http://creatives.commindo-media.de/www/delivery/ck.php?zoneid=56" > src="http://creatives.commindo-media.de/www/delivery/avw.php?zoneid=56" border="0" alt=" in Free Christmas and New Years Eve WordPress Theme" /> href="http://creatives.commindo-media.de/www/delivery/ck.php?zoneid=63" > src="http://creatives.commindo-media.de/www/delivery/avw.php?zoneid=63" border="0" alt=" in Free Christmas and New Years Eve WordPress Theme" /> href="http://creatives.commindo-media.de/www/delivery/ck.php?zoneid=64" > src="http://creatives.commindo-media.de/www/delivery/avw.php?zoneid=64" border="0" alt=" in Free Christmas and New Years Eve WordPress Theme" />

src="http://imp.constantcontact.com/imp/cmp.jsp?impcc=IMP_DIMPBPRSMASHRSS&o=http://img.constantcontact.com/lp/images/standard/spacer.gif" alt="Spacer in Free Christmas and New Years Eve WordPress Theme" border="0" width="1" height="1" />

In this post we release our last freebie for the Christmas and the New Year season: a beautiful Christmas and New Year’s Eve WordPress Theme, designed by href="http://www.site5.com">Site5 and released for Smashing Magazine and its readers. The theme is decorated using href="http://www.smashingmagazine.com/2009/12/08/free-smashing-christmas-icon-set/">Smashing Christmas Icon Set and its main goal is to give a blog a very festive, snowy, New Year’s atmosphere. The theme has no particular requirements, except that the WordPress 2.8.5+ should be installed. As usual, the theme is free to use in private and commerical projects.

href="http://wordpress.site5.net/xmas/" title="Visit the demo"> src="http://media.smashingmagazine.com/cdn_smash/wp-content/uploads/2009/12/release-image-christmas.jpg" width="500" height="525" alt="Release-image-christmas in Free Christmas and New Years Eve WordPress Theme" />

Download the theme for free!

The theme is released under GPL. You can use it for all your projects for free and without any restrictions. Please link to this article if you want to spread the word. You may modify the theme as you wish.

href="http://wordpress.site5.net/xmas/"> src="http://media.smashingmagazine.com/cdn_smash/wp-content/uploads/2009/12/fulltheme-preview.jpg" width="550" height="637" alt="Fulltheme-preview in Free Christmas and New Years Eve WordPress Theme" />

href="http://wordpress.site5.net/xmas/">live demo
href="http://media.smashingmagazine.com/cdn_smash/wp-content/uploads/2009/12/full-preview-christmas.jpg">large preview (.jpg, 0.6 Mb)
href="http://wordpress.site5.net/xmas/doc/">installation guide and documentation
href="http://media.smashingmagazine.com/cdn_smash/wp-content/uploads/images/christmas-theme/christmas-new-years-eve-wp-theme.zip">download the .zip-package (.zip, 0.4 Mb, including instructions)
href="http://www.site5.com/wordpress-themes">release on Site 5

Features

Here are some of the features of the theme:

CSS-based layout,
2 columns of fixed width,
widget-ready,
XHTML 1.0 Transitional valid,
multi-browser compatibility: tested on Firefox, Safari , IE7, IE8, Chrome,
easy to setup, theme options page,
JQuery Lightbox,
AJAX-based based contact form,
Live form e-mail validation.

href="http://wordpress.site5.net/xmas/" title="Visit the demo"> src="http://media.smashingmagazine.com/cdn_smash/wp-content/uploads/2009/12/large-sidebar-christmas.jpg" width="500" height="718" alt="Large-sidebar-christmas in Free Christmas and New Years Eve WordPress Theme" /> />Sidebar

href="http://wordpress.site5.net/xmas/" title="Visit the demo"> src="http://media.smashingmagazine.com/cdn_smash/wp-content/uploads/2009/12/footer-christmas.jpg" width="500" height="516" alt="Footer-christmas in Free Christmas and New Years Eve WordPress Theme" /> />Footer

Thank you, Gabi. We appreciate your work and your good intentions. And Merry Christmas, folks!

© Smashing Editorial for href="http://www.smashingmagazine.com">Smashing Magazine, 2009. | href="http://www.smashingmagazine.com/2009/12/21/free-christmas-and-new-year-s-eve-wordpress-theme/">Permalink | href="http://www.smashingmagazine.com/2009/12/21/free-christmas-and-new-year-s-eve-wordpress-theme/#comments">38 comments | title="Bookmark in del.icio.us" href="http://del.icio.us/post?url=http://www.smashingmagazine.com/2009/12/21/free-christmas-and-new-year-s-eve-wordpress-theme/&title=Free%20Christmas%20and%20New%20Year’s%20Eve%20WordPress%20Theme">Add to del.icio.us | title="Bookmark in Digg" href="http://digg.com/submit?phase=2&url=http://www.smashingmagazine.com/2009/12/21/free-christmas-and-new-year-s-eve-wordpress-theme/">Digg this | title="Stumble on StumbleUpon" href="http://www.stumbleupon.com/submit?url=http://www.smashingmagazine.com/2009/12/21/free-christmas-and-new-year-s-eve-wordpress-theme/">Stumble on StumbleUpon! | title="Tweet us!" href="http://twitter.com/home?status=@tweetmeme%20@smashingmag%20Reading%20'Free%20Christmas%20and%20New%20Year’s%20Eve%20WordPress%20Theme'%20http://www.smashingmagazine.com/2009/12/21/free-christmas-and-new-year-s-eve-wordpress-theme/">Tweet it! | title="Bookmark in Reddit" href="http://reddit.com/submit?url=http://www.smashingmagazine.com/2009/12/21/free-christmas-and-new-year-s-eve-wordpress-theme/">Submit to Reddit | href="http://forum.smashingmagazine.com/">Forum Smashing Magazine
Post tags: href="http://www.smashingmagazine.com/tag/christmas/" rel="tag">christmas, href="http://www.smashingmagazine.com/tag/freebies/" rel="tag">Freebies, href="http://www.smashingmagazine.com/tag/new-year/" rel="tag">new year, href="http://www.smashingmagazine.com/tag/wordpress/" rel="tag">wordpress

Tim Kendall of Facebook: Manages self-service ad program

Anamitra Banerji of Twitter: Focused on building out revenue products

Greg Isaacs of AT&T Interactive: Manages revenue products

Kara Nortman of CItySearch: BD

Tim Kendall of Facebook:
There are about 700K FB for business pages. 5000 created per day. They have facilitated over 1 billion merchant-consumer connections via FB Pages.

Anamitra Banerji of Twitter:
Twitter’s geotagging API provides a valuable context for local conversations. A restaurant will update its menu based on what people are saying.

Greg Isaacs of AT&T Interactive:
Yellowpages.com using Facebook Connect to integrate social connections and local. Building Buzz.com which should come out next year that melds conversations and lead-gen.

Kara Nortman of CitySearch:
CS implemented Twitter APIs this week and relaunched free claim your profile product. Users can use Twitter profile to write reviews against biz profile.

Anamitra Banerji of Twitter:
Every tweet should have a bunch of meta data that puts the tweet into context. This is pretty huge.

Kara Nortman of CitySearch:
Focusing on creating an “introductory” social media marketing product for SMBs.

Tim Kendall of Facebook:
Next year FB will focus on doing more geotargeting with ads. RIght now it’s all IP address targeting. From a base of 100 fans, there are 15k one-degree-separation of possible new customers for businesses

Anamitra Banerji of Twitter:
We don’t know if advertising on Twitter will be local at first. It will be an introductory product that will provide basic engagement metrics and assistance. This will be the first step towards an advertising program.

Final Thoughts:
FB: Use FB Connect

Twitter: Use the Twitter API and go crazy with it

AT&T: Businesses need to make sure social makes sense for your business before jumping in

CitySearch: Please take our ads and content! Simplicity of implementation is key.

Great panel.