There are definitely many questions from a variety of businesses whether social media should play a big role in a search engine optimization strategy. Social media has really come through like a giant wave engulfing the business community and many are still not sure what to do with it. It is like being part of one giant party and if you don’t at least show up you could potentially be missing out on a great deal of potential conversations. It is important for every business to realize that the search engines are changing and evolving into something much different than they were 5 years ago or even two years ago sparking many marketing changes for many different websites.
Here is a helpful video that explains how Social Media interacts with SEO:
Social media made is a large piece of the puzzle now and it is important to include all aspects into an search engine optimziation strategy. Social media helps boost search engine optimization efforts in a great way. If you approach the strategy from a quality aspect it looks like a much better approach when you have a variety of social media conversation starting aspects rather than SEO loop holes that might generate decent rankings. Most social media profiles allow for one link to your website. That one link lets the search engines know that you are serious about building your brand online. Search engines have been changing for some time now shifting towards rewarding websites that really utilize all tools that might be available at their disposal. As the power of social media only grows larger and larger the importance of including this effort into any online marketing campaign will become even greater to the success of a website.
SEO has changed many times over the years mostly because the search engines have changed over the years. They will most likely change even more as time goes on. Search engines want to see businesses that are starting to take more of a quality approach rather than a quantity approach to their SEO efforts. This is not the only reason to want to include social media in your strategy. Search engine marketing is all about creating visibility and attracting new potential clients and customers to your business. Social media allows you to communicate directly with your potential clients and customers. Nowhere else will you be able to position yourself that closely to your audience without moving right into their living room. That alone should want you to shift your strategy to include a heavy dose of social media so you can get those important conversations started.