We are all sort of accustomed to seek out rankings for organic search only but there are actually many different areas of search other than just organic that is equally important for online business to be visible in.
Below are a few of the more important ones all websites should keep an eye on:
• Image Search – Many search online everyday through image searches to find what they need. If you have a website or blog that uses a great deal of images it is important to optimize those images so that can rank in image search as well. Make the URL of the image friendly along with your image alt tag. Over time you will notice in your analytics information how many people will make it to your website just from using the image search feature.
• Video Search – This is an area that has seen explosive growth over the last few years and will most likely continue to see even more as time goes on. Take the time and make an effort to put out some sort of company video for your business. Prospects will enjoy seeing the video appear in search results. There are ways to get this done on a budget.
• Social Search – You know social search? The thing that everyone is buzzing about now? Well search engines are starting to really index online conversations so it is time to take your online conversation to the next step. Get your audience bumping into your conversations online.
• Real Time Search – Real time search is happening right now! The search engines are getting super fast so they index material very quickly. Are you adding useful material everyday for the search engines to gobble up?
These are just some of the more important areas of search to be visible in. The search engines are starting to evolve and offer much more to the end user so it is important for your brand and your business to be visible in all the different areas of search not just the organic. A few years from now we will most likely see this list grow even more so take advantage of it while it is just beginning otherwise you could find yourself spending a great deal of time and resource to make up for lost time down the road.
Explore TV Series and Popular Movie Actors with Yahoo! Video Search
Building on the great feedback we received after the launch of the Yahoo! Video Search music refiners last month, we are launching even more entertainment refiners today. These two new refiners will help you explore your favorite TV shows and movies.
You can see that the left rail on our video search results page is becoming [...]
Building on the great feedback we received after the launch of the Yahoo! Video Search music refiners last month, we are launching even more entertainment refiners today. These two new refiners will help you explore your favorite TV shows and movies.
You can see that the left rail on our video search results page is becoming a place where you can use new ways to explore online videos. By hooking into the “Web of Things,” we have created intelligent contextual refiners to narrow down your search intent intuitively.
The TV refiner that we are launching today organizes TV series queries into main characters, popular episodes, and seasons. If you are looking for clips from the TV series “How I Met Your Mother,” you can explore clips from the show by its popular main characters, like Robin Scherbatsky and Lily Aldrin.
You can explore the show by popular episodes like Drumroll and Sandcastles in the Sand; or see clips chronologically by season.
You can choose to see clips from popular video hosting sites, such as Hulu.com and Joost.com, many of which offer high quality, exclusive content.
We are also launching the Movie Actors refiner in Yahoo! Video Search today for popular movie actors. If you are looking for videos of Tom Hanks, the Movie Actors refiner on the left rail helps you explore Tom Hanks’ work by showing links to video clips from his most popular movies like Big, Forrest Gump, and Philadelphia. This way, you can easily and quickly watch some of your favorite Tom Hanks performances.
These refiners are a part of our continued effort to better understand search intent and deliver search results that matter to you most. Give the TV and Movie Actors refiners in Yahoo! Video Search a try and use the comments section to let us know what you think.
Nilesh Gattani and Ranjita Naik
Yahoo! Video Search