Have you ever visited a website and got frustrated because you either couldn’t find the contact information or had a hard time locating the path needed to be taken to make it through the website correctly? It is called user experience and if you get it wrong and forget to really apply it to your website than your SEO is going to go down the drain. Optimization means all aspects of a website not just search.
Before you think about launching an SEO campaign to drive targeted visitors have you stopped and taken a long hard look at your website? If you are not aware of how your user should be engaging with your website you might want to have someone do a really thorough conversion audit before you start driving traffic to it. The last thing a website owner wants to do is spend a great deal of money trying to drive visitors to a website only for the visitor to arrive and leave due to a poor user experience. Your website visitor needs something to do in order to stay on your website. You don’t want them leaving due to boredom or lack of direction. Lead them down a path to your ultimate business goal. Remember that user experience is just about converting that visitor into a lead or a sale. It is also about creating an emotion for that user so that they engage with your website a bit more than normal.
Your website needs to pull some sort of emotion out of your visitors whether it is from an engaging video, blog or you guessed it, your content!. It is not just about launching a campaign and trying to dump targeted visitors and crossing your fingers hoping they might call or make a purchase. Give them something to do and smile about. Create a community type feeling around your website and give people a reason to bookmark it.