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Things to Slow Down Your SEO Progress

On May 9, 2010, In SEO, by Nick Stamoulis

If you have been an internet marketing specialist for some time now you will know that there is a great deal of constant learning required to get the job done right. You have to be willing to learn almost every day because the search game is consistently changing. Reading daily industry sources and blogs will [...]

If you have been an internet marketing specialist for some time now you will know that there is a great deal of constant learning required to get the job done right. You have to be willing to learn almost every day because the search game is consistently changing. Reading daily industry sources and blogs will be vital for any online success.

Let’s take a look at some ways SEO efforts are cut short and slow down overall progress:

1. Lack of Knowledge:
As an internet marketer I am reading blogs almost every single day. Keep yourself up to date with all the newest methods of marketing and online exposure is important. Applying new marketing efforts online is the only way you are going to either stay in front of your competition or beat them in the search marketing game.

2. Old-fashioned Techniques:
If you are still relying on techniques done from 2005 you’re not going to last very long in the search industry. Things have changed quite a bit and they continue to change drastically year after year. The search engines have evolved and it is even more important to utilize all the newest trends and techniques to market a website in today’s business space.

3. Messing Up Step 1:
Website optimization should be the very first marketing effort any website should be doing before they venture out and start marketing their business online. This doesn’t mean just optimizing it for certain keywords. This means optimizing it for the right keywords along with changing or tweaking any conversion metrics on the website. If your conversion metrics are not in place then what do you think is going to happen to your visitors when they land on your website? Not much.

As an internet marketer you have to always be sharpening your skills when it comes to SEO. Search engine marketing requires varying up the approach and customizing things for every client. Keeping your skills sharp and up to date is a must to make the serious marketing impacts that many people are looking for. As soon as you step back and feel like you don’t have to learn anything anymore is when things start to slow down and really become sour on your online visibility. Your websites and your client’s website will begin to feel the effects of this slow down so it is important to keep your knowledge tight and your techniques even tighter.

Back to SEO Basics

On October 22, 2009, In SEO, by Jeffrey Smith

Mapping out continuity for on page and off page SEO is a must. This means using consistent links, naming conventions, tags and Allintitle, Allintext and Allinanchor thresholds to solidify and synchronize ranking objectives.
Toppling a competitive keyword means understanding the balance of (1) on page term frequency (how weighted the keywords are within the copy) both [...]

Mapping out continuity for on page and off page SEO is a must. This means using consistent links, naming conventions, tags and Allintitle, Allintext and Allinanchor thresholds to solidify and synchronize ranking objectives.

Back to SEO Basics

Toppling a competitive keyword means understanding the balance of (1) on page term frequency (how weighted the keywords are within the copy) both on individual pages and globally within the site (2) trust – how long the site has been targeting a specific keyword or key phrase and (3) the off-page SEO ranking factors such as the amount of collective external / deep links required to overcome lack or relevance or inertia.

Typical results depend on the competitiveness of a keyword and can be fine-tuned over time. These thresholds are often measured in metrics that search engines use known as allintitle, allinanchor and allintext (which parse and calculate the respective quantities of present ranking factors).

By mastering each of the respective thresholds, one is capable of closing the gap and overcoming competitors who in some way, shape or form have similar earmarked references within their website.

SEO Resources for Allinanchor, Allintext and Allintitle

The suggested reading list above digs deeper into the topic of Google Search Operators and how you can use them to polish your pages for top 10 dominance.

SEO often starts with a realization that competitors have an upper hand, then out of that competitiveness (and business savvy) the notion to conquer a coveted keyword and plant your page in the top 10 is the next impulsive realization.

What may not be obvious is the method used to overcome the various obstacles and milestones of relevance along the way that produce the effect of rankings.

The posts above will help to demystify the process or at least the understand the algorithmic guardians of relevance that protect the threshold from a perspective of quality control. Remember rankings are by the page, if you cross the tipping point, the search engines elevate your content as a preferred destination.

However, without a roadmap, its hard to determine where you are in the process, which is why having a tool to measure on page metrics such as allintext, allintitle and allinanchor ratios is an invaluable asset to your Ultimate SEO Toolkit.

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