Every single client is a completely different digital living organism with different needs, markets and Key Performance Indicators.
More often than naught, most of our clients fall into this category, even if they’ve been in business for 10 years and have a website and some social media happening! Even if you’ve gone through several “professional” companies they might not have taken the time to step back from their billables and look at the whole picture — today, tomorrow, six months and a year from now.
To a certain extent we look at each client project almost from a Start Up Point of View. We have protocols and best practices, checklists and competitive analysis we do before we begin any project. Doesn’t mean we start back at go. It means we get to go fast a lot faster knowing what assets are in place, where are the gaps in the strategy, what’s bleeding cash, costing sales and potentially damaging your brand.
From pointing you in the right direction setting up your company to building a Pitch Deck to Crowdfunding or getting you setup with the basics to start selling these are our favorite situations.
The Fixer Upper
Here’s where things can get tricky, egos get in the way of wallets and where most companies get stuck in their strategies. Maybe web guys have come and gone, maybe some internal “thought leaders” have fallen by the way side. Maybe things we rocking and rolling and we stopped paying attention to constant improvement while the money was good. BUT SOMETHING CHANGED.
So it’s time to look under the hood, change out some parts, fresh coat of paint, find out where to stop the bleeding, increase conversions and possibly repair some damage done to your online reputation.
So let us take a look at what’s going on and come up with a plan to get you back on track without having to stage a train robbery to pay for it.
The Go Pro
You’ve got some traction. You’re social media is growing, maybe not as fast as you’d like, but you’ve got a handle on it. You’ve built a nice newsletter list and have a growing base of customers. You’re ready to take on investment, build out a sales force, add new products and go after partnerships that will accelerate your growth to the next level.
It’s time to Go Pro!
Each situation is different. It could be you need a facelift, new functionality, a series of Explainer Videos, a better Team Page, training for your staff, a Strategic Outreach plan, better leads or a review of your Sales Funnel.
Sometimes it takes a second set of eyes to find the most cost and time effective strategy to accomplish your goals and take your venture to the next level.
If you have a Vision We will help you to turn it into reality
The A la Carte
Not everyone situation demands a custom package. Not every budget can afford one. Rest assured, we’re happy to work on an a la carte basis to help you solve problems, fill in the blanks, or scale up your budget as new revenue begins to flow.
If you don’t see it listed here, we most likely do it, just don’t want to be the logo company, or the brochure company or some of the things we do every day. Our clients have access to a full suite of services either in their custom package or a la carte once they are registered with our Client Portal.
We also offer Monthly Maintenance Agreements in Blocks of 10 hours for clients that need flexibility with a support partner.
30 seconds, 45, 60, 90, 120, more than two minutes, the answer is YES. You will dramatically increase your time to sale with an Explainer Video. Animated, live action, voice overs, music all fit around a professionally written script that quickly takes your visitor down the path to YES. Generate more leads, improve conversions and increase your Revenue. We’re experts at making the complex simple enough to jump the objection hurdles and get them to the YES you want.
We’ve been at WordPress almost as long as they have. It’s not just our preferred platform, but about 30% of the world’s websites run on WordPress. Yes we design. Yes we can make it faster. Yes we can optimize it. Yes we can configure your plugins and CDN. Yes we can do almost anything WordPress, and if we can’t it’s a phone call to a friend to get it done for you, on time and on budget.
Optimize Page Speed
How fast your site loads is one of the most important factors in your success. As our fast food gratification conditioning continues to reduce our attention span, if your customer or prospect has to wait longer than it takes to hit the back button, you’ve lost. We do the nitty gritty from optimizing images, to properly configuring your server to creating new protocols for lazy loading and compression and reorganization of messy javacript.
Search Engine Optimization isn’t what it used to be. The algorithms are all powerful and constantly changing. Deploying an SEO strategy is more nuanced than ever before. It’s as much about winning as it is about not losing! Keeping costs low by redeploying pre-paid content assets, focusing on your best performing content, analyzing your competitors and understanding the needs of both your clients and the search engines are key factors in the new age of SEO.
Ecommerce sites have come a long way from the Add PayPal button days of old. We’re Shopify and BigCommerce Partners and experts at WooCommerce and other shopping cart platforms, for physical, digital and multi-vendor stores. We’ve done it all, so if you need integration with your POS system in your retail stores, with your site, with your mobile app and team on the street to manage inventory and cash flow, we’ve got you covered.
Email Campaign Creation
We can design your emails, write copy that sells and gets the desired reaction, but most importantly we can design the flow to maximize your opens, your clicks, your responses and turn those into sales, or Ambassadors or Reviews. More often than we would hope, and we do it too, we send an email hoping it will just do it’s thing! Hope isn’t good enough. If you send a 1,000 and only 10 respond, you better have a plan to make sure all 10 CONVERT!
Social Media Design
It’s important that your brand and your message work “together” across multiple platforms. A disjointed presentation discounts your brand. Most potential clients will check out multiple social platforms just to see what you have to say. We pull the brand and the message together with graphics, sticky posts, explainer videos and incorporate the varies tools available on those sites to maximize their value to your brand and bottom line.
Instagram can be a powerful marketing tool for your business or organization. Guess what? It takes time, planning and dedication to make it work. We can help you put the strategy together, run the strategy for you, or just strategically build your following based upon a set of specific criteria that meet your market and model. It’s a grunt work project, but it can be very rewarding in terms of sales and brand awareness.
Twitter can be a useful tool for communicating with your customers, building an audience of potential clients and showing off your brand as an Influencer in your marketspace. Regardless of how you choose to use Twitter, the size and credibility of your Followers is a benchmark by which you will be judged during any due diligence process. We can help you strategically build your Following in an organized and targeted manner.
Whether you’re buying Pay Per Click ads on Google, Bing, Facebook, Twitter or elsewhere, generating Newsletters or direct email campaigns or producing social media content to drive traffic to your product offerings CONVERTING those clicks into sales is the most important part of the game. A/B split testing, inclusion of rich media and copy that converts and adds to your search engine value can make or break any campaign. Let us create a series of High Conversion Landing Pages for you and maximize your advertising and social media outlays.
Content Marketing means different things to different people. Press releases, explainer videos, memes, article placement, Q&A sites, social media postings, contests, email, radio and tv broadcasts, podcasts, guest blogging, guest appearances on talk radio and even your ecommerce email flow are all opportunities for you to extend your brand, establish your presence, generate new business and improve your site traffic.
Staff Training Videos
If we did it and you had the need, we’d build in Custom Training Videos and a Care and Feeding Manual to make it faster for you to Cnboard staff and customers. But if you just need some created for your own systems, we can do that as well. And as we’re pretty familiar with the backends of the most popular platforms, we’re not going to have to bill you for reading “their manual” first!